Ryan Craig

Lead all corporate marketing, communication, and branding activities. Responsible for developing and executing multi-year marketing strategies that will leverage existing and new capabilities to drive brand awareness and support key strategic and operational initiatives.
Play a key role on crucial company initiatives and work equally effectively behind the scenes to support the organization’s employees and customers.
Serve as a Diversity, Equity and Inclusion Program leader, a Wellness Program ambassador and as a member of the organization’s Vision Experience and Operational Leadership Teams.

Responsible for the development and execution of Amerisure's corporate marketing, communication and branding activities. Dedicated to enhancing communication processes for internal and external audiences, and collaborating across the organization to reinforce and expand the reach of the Amerisure brand through the direction of:
• Team development and management
• Marketing campaign strategy and execution
• Creative development and execution
• Employee and customer communications
• Customer experience
• Sports partnerships and activations
• Public relations and thought leadership
• Social and digital media
• Advertising strategy
• Photography and video production
• Event planning, branding and engagement
• Budget planning and management

Assisted in the leadership and direction of the firm's Marketing team, servicing 425+ lawyers and 325+ support staff members in 16 cities across the U.S. and in Canada.
Directed all internal and external creative functions from concept to execution, including print and digital advertising, graphic design, copywriting, website development, photography, video, and media planning, budgeting and buying.
Overarching department management, including data, events, media and budgeting.
Strategized, created and executed a complete rebranding of the firm, including all advertising, internal and external collateral, award-winning website design, and events and engagements - repositioning the firm from the 'local' to the 'global' market.
Responsible for/involved in other firm marketing functions: event signage and displays, direct mail and e-mail, face-to-face marketing, seminars/tradeshows/presentations, international/cross-border campaigns, client merchandise, internal campaigns, wellness initiatives and firm sports.

Managed and executed small and large-scale freelance creative projects including marketing, branding, design, video, packaging, apparel and more for premier brands across America:
• Detroit’s former Mayor Dennis Archer and his independent law firm, Dennis Archer PLLC
• USA Hockey Magazine and Hockey Weekly
• Walt Disney World and Universal Studios
• Bluworld Innovations, Hilton of Orlando and Rain Vodka
• SoundPlay Records, headed by Musicland Group CEO Mike Madden
• ProVocals, headed by renowned vocal coach Mark Goff
• Best Buy, Hershey’s, Domino’s, Daemon Racing, Auto Insight and Gongo’s Research

Managed and executed large-scale creative projects including banners, murals, exhibits and experiential environments for an extensive client list including Sony, Disney, Sprint, Pepsi, Universal Studios Florida, Darden Restaurants, Marriott, IBM and Progress Energy.
Worked directly with clients, account executives, designers, engineers and production vendors to ensure smooth transition of projects from concept to delivery.