Rachel Woodman

Provide an array of graphic design services, including identity, branding,illustration, editorial design, email marketing, brochure design, flyers, advertising campaigns, promotional pieces/packaging, and web design services using WordPress. Coordination of creative process with clients such as Marmont Steakhouse, Stir Lounge, DJ Chris Urban, Jenkintown
Java.

Responsible for managing SEO and link-building campaigns for various clients, including monitoring/tracking campaign progress, as well as optimizing client websites to increase organic search engine rankings and writing/editing blog posts to drive additional traffic. Design responsibilities include creating logos, brochures, banner ads, and Facebook landing pages for clients such as DressGoddess.com, Golden Asp, CertaPro Painters, My Lemon, and Decorating With Lace Outlet.

Sole on-staff graphic/web designer responsible for full design and layout of two weekly papers, University City Review and Weekly Press, as well as maintenance of websites for clients such as the Second Mile center, Penn Campus Hair Salon, etc. Responsibilities include fixing and designing ads, laying out both papers, and sending papers to print on deadline. Conceptualized and designed 20-page catalogue for the Rittenhouse Square Fine Art Show. Additional accomplishments include redesign of masthead for Weekly Press.

Responsible for rebranding, logo design, advertising campaigns, promotional pieces and packaging. Conceptualization and design of
window display at main Philadelphia Arch St. location.

Worked with designers and art directors on design and illustration for many clients, including Hatfield, Sprout, PA Tourism, and the Franklin.