Russell McGorman

at former Toronto Aerospace Museum). Conducted Parts inventory and condition report, restoration work, designed, Linkedin built and maintained the website, include very effective S.E.O., which was of great help in locating parts and attracting volunteers Bēhance *

Designed wrote curriculum and taught an online introductory font design course for FontArc (online type design app)

S.M.E., contributing to development of wayfinding strategy, message content and ongoing design work. Designed and coordinated production and installation of tempo- Design Skills rary signs as required by ongoing construction work, for which purpose I managed two concurrent contracts with sign manufacturers providing Environmental graphic design temporary signage for detours around work sites. Wayfinding strategy and signage design *

Initial, Pre-Tender Planning- High level wayfinding strategy and guidelines for signage requirements. *

GO Electrification-Order of magnitude impli- cations for signage requirements. 2 Russell McGorman GO Transit Soft Skills

Member of Environmental Graphic Designers) need to learn new skills. *

Our House Graphics Inc., Other Courses and Workshops SOTA: Fontlab V Owner/Designer at Our House Graphics Inc., a graphic design business concen- ATypeI: Variable Fonts trating on signage and wayfinding design and the design and development of bespoke and retail typefaces. Projects include: ATypeI: introduction to shell scripting *

Working with CNIB researchers on projects to measure legibility of fonts on sigane. Designed and conducted SignAgent: Medium own in-house tests comparing relative legibility of typefaces for use on GO signage. The results lead to demonstrably improved legibility of signage and SketchUp: Medium contributed positively to GO's mandated requirement to provide a barri- er-free transit system. *

D e s i g n To o l S k i l l s Signage Design Coordinator & Wayfinding Specialist Leadership role in design for branding, signage and wayfinding, contributing Adobe InDesign: Expert to projects as a designer and a subject matter expert (S.M.E.), advising on signage and branding matters, wayfinding strategy, message content, aes- Adobe Illustrator: Expert thetics, compliance with AODA standards, building codes, etc., fabrication and installation plans for various infrastructure and revitalization projects. Also, I worked on the development and maintenance of signage design guidelines Photo Shop: Advanced and standards for both GO Transit and UP Express. Duties also included liaising with stakeholders to ensure their needs and the needs of the public were met, FontLab V and VI: Expert that signs were in compliance with AODA guidelines, relevant building code and safety requirements, and that design guidelines and graphic standards were Glyphs App: Expert adhered to by vendors the in-house sign shop: *

on type and typography for signage and wayfinding. Technical: Detail oriented and precise. I am a quick study and am (mostly) undaunted when confronted with the * 1218

GO Transit Brand Refresh and implementation, contributing to development of a strategy for system wide Imple- Traffic control signage mentation of the new GO brand on new and existing signage and rolling Branding design and implementation stock. For better legibility on signage I presented evidence that a modified Accessibility/ AODA, ADA compliance signage version of the new corporate typeface, Galaxie Polaris, should be Typeface design and engineering commissioned. With advice and proposals accepted, I wrote terms of refer- ence for, and commissioned evidence based legibility studies the fonts Project management and then I hired and worked closely with the typeface designer to make and Pre-press test the modifications . GO Purchased distribution rights for the resulting Signage location plans typeface and I wrote the End User License Agreement. Illustration and sketching *

Emergent Signage Design contract with Metrolinx/GO Transit, in partnership with A.I.A. Engineers Inc. *

researching and re-cre- ating Georgian material culture, civil and military life during the time of the

* Calligraphy, Fine art, drawing and painting, woodworking and carving.