pat arnold, creative director // advertising, brand, design, digital, and motion/video on agency and client-side in North Attleboro, MA

About

I'm an art guy with a seemingly odd mix of lifestyle and technology marketing combined with a wide range of knowledge in advertising, branding and design. With lots of new business, experience leading worldwide integrated accounts, global agency creative management, and client-side cred...it seems to work out...

BRANDS AND CLIENTS // AT&T (wireless), CA Technologies, Circuit City, Cisco, Citizen’s Bank, Citrix, Eli Lilly, Fidelity Investments, Hewlett-Packard, IBM, Indian Motorcycle, Jeep, Morgan Stanley, Mossimo, Nautica, Reebok, RIM (BlackBerry), Sepracor (Lunesta), Subway, Taleo, T-Mobile, Toyota , Unionbay, Wrangler

INDUSTRY KNOWLEDGE // automotive, consumer electronics, fashion & lifestyle, financial services, government, pharmaceutical, retail, SaaS, software, technology

SPECIALTIES //

advertising

branding and identity systems

digital design

education + teaching

environments

experiences

print design

social media

strategic creative initiatives

user interface design

video and motion

Education

Digital Awesomeness

Hyper Island Master Class

2011 - 2011
MA Media and Publications Design

University of Baltimore

1996 - 1999
BA Journalism/Advertising

The Ohio State University

1986 - 1991

Experience

senior director // creative and brand

ca technologies

2011 - Present (13 years)

have responsibility for the visual part of the brand, internal creative team, and a boatload of external resources to keep the work flowin'
creative // freelance

brand relativity

2000 - Present (24 years)

freelance work on campaigns and initiatives in digital, print and broadcast. clients have included crocker-inc, digitas, rdw group, toth and zentropy partners, working on brands such as fidelity, fleet bank, reebok, and nautica to name drop just a few.
global creative director // brand and digital marketing

taleo

2009 - 2011 (2 years)

leading the in-house team with particular focus on advertising, digital campaigns and brand guidelines development/evolution.

2009 – brand refresh and launch, new site design, UXP design, annual report, and many dozens of new and fabulous campaigns / microsites / re-designs

2010 – pipeline baby! primarily digital campaigns to drive demand generation, enhancing communities of our users and customers (yeah, that social media thing), and bringing the story to life in new and unexpected ways

2011 – expanding the team and more campaigns including roll-out of the 'Talent Intelligence' value proposition and integrated campaign.
director of program strategy and experience design // head of digital

george p. johnson experience marketing

2000 - 2008 (8 years)

yeah, there were alot of different assignments in this experiential marketing powerhouse. in addition to the events, also lead the digital initiatives and built offering of boston office and clients. led creative on various accounts including cisco, citrix, and research in motion of blackberry fame.

originally starting as senior consultant and then manager, eventually became worldwide branding and creative lead for the IBM account, overseeing agency teams in the americas, asia-pacific, and emea in campaign development. direct report team of 16, and many more dotted-lines. led integration efforts with with corporate, ogilvy&mather, wunderman and other agency partners to develop and launch worldwide integrated campaigns.
ce instructor

rhode island school of design (RISD)

2000 - 2008 (8 years)

taught ad campaigns, digital design, integrated campaigns, and some print production classes. very cool.
digital creative director

jack morton worldwide

2005 - 2006 (1 year)

left gpj for actually being 'in' the city and more digital work. was a very interesting place with some cool people, great projects (esp. loved in the internal branding opps). but alas they had some cuts as often happens in the boston office (at least that's what they told me).

we did some fab digital work for hp, circuit city, subway, and lunesta—but last in, first out—then back to gpj when they promised to let me build the digital team.
sr designer // digital

toth brand imaging

1999 - 2000 (1 year)

awesome place to start when i moved to the area. learned a ton. worked with some amazing people on advertising and branding, campaign sites, and designed/built the first site for the agency.

left with the apparently mis-guided notion that the whole interactive thing was going to be aces back then and wanted to do more of it. great idea heading into 2001.
sergeant

u.s. army / special operations and psychological operations

1993 - 1999 (6 years)

psychological operations, instructor, and u.s. army parachute team (golden knights)

Awards

of course

Affiliations

AIGA, MITX

Skills

Elsewhere on the Web

n

On Coroflot

@runarnoldrun, member since 2010

Following 8

Pat Arnold

Sr. Digital & Motion Designer, Social Media

Cultivating Creativity, Constructionist Learning, and Human Flourishing