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Art Director
IMS (Immersion Marketing Strategies Ltd)
Responsibilities * Collaborated with creative team to develop artwork for marketing initiatives. * Conceived original designs and marketing concepts used in the press, digital, and billboards. * Contributed to customer-facing publicity campaigns, assisting the Production Manager with photo shoots/projects, press proofing, and 2-D graphic design * Product development & Marketing Strategy for related brands. * Digital content strategy and creatives to promote engagement. * Art direction for TVC's and photography. Key Achievements * Fayrouz L'original- A platform by Fayrouz designed to give young people and undergraduates from institutions across the country an opportunity to showcase their unique creative abilities in fashion and style.
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DDNA / Advertising Agency
* Manage corporate branding, advertising, identity, and public relations. * Develop marketing strategy and social media content * Developed, managed, and coordinated advertising print production of collateral and sales material. * Delivered contents for radio and advertising campaigns Key Achievement * Part of the team that managed the Branding, Marketing and communication for the Access/Diamond Bank merger Creative /Content Senior Executive
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Marketing and Brand Manager
Verify Me
* Manage all aspects of the branding, marketing and promotional activities for the business. * Evolve and manage the VMN brand in both B2B and B2C markets, updating and evolving as needed * Present to senior and executive management monthly marketing report, sales projection, post mortem analysis and campaign strategy * Develop and manage the budget for marketing and communications portfolio. * Work closely with the PR agencies to collaborate with brand influencers and promoters for all marketing campaigns * Supervise media outreach for product launch campaigns - placed in TechCrunch and Tech Cabal. * Collaborate with other marketing stakeholders to ensure online channels meet marketing objectives * Day-to-day administration of SEM activity to ensure best ROI * Evolve and manage the VMN brand internally, ensuring all departments are contributing to a strong brand identity that's consistent across all channels and in all markets. * Build a deep understanding of VMN's brand voice and our marketing strategy and applying that to everything we do. * Contribute to user research, working with the UX team to make sure feedback is incorporated into our design. * Measure and report on digital marketing channels and provide insight into KPIs & ROI * Build and maintain relationships with internal and external stakeholders Key Achievement The Launch of VerifyMe's new and improved MVP 2.0 solution * Over 7,000 new signups to the platform * Over 10 new corporate SLA's signed and more than 3000 new service request. *
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Art Director
Low Lintas Advertising Agency.
Responsibilities * Developed numerous marketing brand materials (logos, brochures, newsletters, infographics, presentations, and advertisements) and guaranteed that they exceeded the expectations of our clients. * Managed up to 5 projects or tasks at a given time while under pressure to meet weekly deadlines. * Recommended and consulted with clients on the most appropriate graphic design options based on their overall marketing goals. * Created design presentations and proposals a month for clients and account managers Key Achievements * Star Trek, * Star Mega Jam * Maltina Dance all Season 6. Other Brands I have worked on. Unilever: Omo, Sunlight, House of Chi: Chi Exotic. Joint Tax Board TECH SKILL * Power Point * Excel * MS Word * Photoshop * Corel Draw * Illustrator * Figma * Adobe XD * Adobe After Effects
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Sterling Bank / Brands Marketing and Communications
* Conceptualized and implemented graphic design elements for all web content to enhance the user experience. * Collaborated with creative team to develop artwork for marketing initiatives. * Developed user interface for internal and external applications and ensured usability during technical implementation. * Contributed to customer-facing publicity campaigns, assisting Production Manager with photo shoots / projects, press proofing, and 2-D graphic design. * Ensure compliance with and implement corporate standards. * Developed user interface for internal and external applications and ensured usability during technical implementation. * Regularly work amongst multiple functional teams including product content management, software engineer, and product marketing. Key Achievements * Content development for I-Invest product * Strategy and Modification for Sterling Bank One Pay app. * Creatives, contents for Starling Bank Fare pay. * Bank Wars- (creatives) * UI design for Emporium (renewable energy platform for the Bank). Senior Art Director IMS (Immersion Marketing Strategies)
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Brand Executive
Diamond Bank Plc / Corporate Communication
Responsibilities Development, design, and implementation of campaign strategies to achieve two basic purposes: * Internally grow staff awareness of the Banks products and services, increase engagement and encourage internal staff buy-in and ownership. * Externally improve share of mind, drive customer acquisition (especially of new or improved products) and drive leading market share. * Created digital environment sketches, models, and final renderings successfully matching the clients' design intentions for interactive web environments and virtual events * Solid success directing and implementing broad a range of revenue-generating bank products, from conception to launch. * Created/maintained the bank's online presence through own website, as well as social media outlets including Facebook and Twitter, and Instagram. * Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. * Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards * Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content * Presented creative design strategy to various groups and fostered consensus among all stakeholders. Key Achievements: Some of the numerous successful projects in which I played key roles include but not limited to * Managed and supervised redesigning of the Diamond Bank Current Website. * Worked on the creatives for Diamond Bank BET 7 Campaign. * Creative Direction for Diamond Bank BET 6 (Building Entrepreneur Today). * Managed the creative direction, strategy and execution for Customer Service week themed "Who is a Super Hero". * Dimond Y'ellow *710# Campaign. * Managed and supervised the Global Money week Campaign. *...