Creative Designer with Two Heads

Rick Lavoie

Westport, CT

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About

Rick is a marketer with two heads - Creative Artist (Bigger) and Digital Strategy to uniquely engage audiences, gain customers and increase revenue across channels.

Concepts, Ideas, Branding, Storytelling, Content & Digital Strategies, Visual Design

Over 20 years experience working with teams to create memorable cross-channel experiences. He partners with executive stakeholders to recommend sound strategies merged with impactful, integrated tactics to uniquely address their pressing business needs.
Education
- B.F.A Corporate Visual Design
  
  University of Massachusetts
- A.A Marketing
  
  Bristol community college
Experience
- Creative Designer
  
  PRICEWATERHOUSECOOPERS
  
  2018 - Present (6 years)
  
  Support partners and a team who build the industry's most trusted financial models for clients undergoing mergers, acquisitions, and IPOs in the Value Consulting & Modeling Tools group within the Deals division. Responsible for data visualization within PowerBI and Tableau dashboards, branding, marketing message strategies and materials, presentations, best practices and training materials.
- Creative Director
  
  OPTYMYZE
  
  2017 - 2018 (1 year)
  
  Led, mentored, and inspired a team of copywriters, designers, and developers on and off shore for Sales Performance Management and Sales Operations software leader. Responsible for cross-channel consistency establishing brand trust to drive sales and revenue growth. April 2017 – Aug 2018: Pageviews up 93.3%, Avg Time on Page up 14.4%, Conversions up 103.5%.
- User Experience Design Lead
  
  BRISTOL-MYERS SQUIBB / BRILLIO
  
  Princeton, United States
  
  2015 - 2017 (2 years)
  
  Delivered a mobile-first approach with a growing team on digital programs that solved critical business problems. Responsible for design, user experience, and UI on apps, web-based environments, and video. Launched Invision for online presenting and prototyping. Developed the eRoster app transforming thousands of sales events from paper inefficiencies to digital accuracies.
- Digital Creative Director
  
  Charter / SPECTRUM
  
  Stamford, United States
  
  2014 - 2015 (1 year)
  
  Responsible for all digital acquisition visual design and messaging. Worked with a team of 20 to exceed sales targets of over 1 million customers per year, site visitor goals of 350,000 per month, and profitable sales growth for HDTV, Internet, and Voice services. Managed external agencies and identified three new agency partners delivering increased creative optimization.
- Creative Director and Social Strategist
  
  RUCKUS, Inc.
  
  2009 - 2014 (5 years)
  
  Entrepreneurial contractor providing long-term creative direction and strategic digital marketing to increase sales growth onsite for corporations and agencies. Planned, created, and executed comprehensive creative solutions, digital and social media programs, content strategies, and cross-channel campaigns.
- Senior Account Director
  
  Critical Mass
  
  New York, NY
  
  2008 - 2009 (1 year)
- Creative and Account Director
  
  MASTERCARD
  
  Purchase, United States
  
  2004 - 2006 (2 years)
- Digital Creative Director
  
  RYAN PARTNERSHIP
  
  Wilton, United States
  
  2001 - 2003 (2 years)
- Digital Creative Director
  
  e-Media
  
  Stamford, United States
  
  1999 - 2001 (2 years)
- Interactive Director, Senior Designer
  
  Arc Worldwide / Publicis / CLARION MARKETING
  
  Greenwich, United States
  
  1994 - 1998 (4 years)
Awards

Device responsive experiences, storyboards, copywriting, social media planning through execution, advertising campaigns, mobile / web / rich media banner ads, user experience, data visualization, websites, microsites, video and animation direction, email / direct marketing programs, sales presentations, collateral, research, analytics reporting, subscription and payments platforms, road mapping, user journeys, site maps, wireframes, high fidelity prototypes.
Industries
Skills
Elsewhere on the Web
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On Coroflot

@ruckus, member since 2003
- Following 1
- Followers 2

Rick Lavoie

Assistant or Associate Professor - Animation

Human Factors Designer