Recent significant growth of Pond5 fueled by video demand and new funding necessitates a re-brand, re-launch and positioning. This initial branding exploratory includes a new logo and tagline as well as a design in this exercise which is agnostic to any specific deliverable.
The tagline fulfills upon a sense of empowerment by granting the prospect access to everything. The identity and design build upon the universal “play” triangle emphasizing video as the primary product and differentiator.
Pond5 is the world’s best marketplace for creativity specializing in stock video as well as music, photos, 3D models, and After Effects content. Benefits to customers include non-subscription, royalty free assets. Benefits to contributors include a 50/50 revenue split, over twice industry standard and non-exclusivity. Benefits to both are that contributors can be customers anytime and visa versa.
