Why Optymyze Campaign
Optymyze is a Sales Performance Management and Sales Operations software leader but still has low brand awareness. ?A big brand awareness evergreen campaign was needed to drive conversion across target accounts. After much team ideation, I established and launched “Why Optymyze”.
Offering transparency by answering the question first, many “reasons” are shared why prospects need to consider Optymyze. It is flexible and works top to bottom funnel and in one or two-way dialog, easily prompting written and verbal queues for marketing and sales teams to share more details about how prospect's challenges can be solved with positive business outcomes. ?The Optymyze value is conveyed in the three message pillars - Adapt to Change (above), Expand As You Need, and Transform.
It is cross platform - Paid media (static and rich animated), Social – Linkedin, Twitter, Instagram, Facebook), email marketing, trade show booth design with a video screen animation.
