This is primarily about the concept and a broad idea, secondarily about design.
There was a need to elevate the Optymyze brand and build awareness for this Sales Performance Management and Sales Operations software leader.
Through a very comprehensive conceptual branding exercise, I created “Visualyze”, capitalizing on the “Y” previously leveraged internally but never exploited externally as a differentiator. It empowers audiences to imagine their positive business outcomes which is key to the Optymyze offering. We not only illustrate the benefits of the technical solutions which would cascade easily to the positioning of the five platforms, we paint a picture of a world that they can now control and manage.
I led the team who created several branding concepts. I presented 4 to the president and then the CEO. None of the concepts were chosen including “Visualyze” but it lead us to “Why Optymyze” which became the big campaign of the following year. See the “Why Optymyze” work.
