The Gartner Magic Quadrant and Critical Capabilities reports are a pivotal annual January release for the Sales Performance Management software industry. Optymyze rising up (ability to execute) and to the right (completeness in vision) for the third consecutive year is validation of its leadership.
We created several concepts of which a few I established are included at the bottom. These have a emphasize the benefits to the prospect unlike previous year concepts. But we all proposed and chose “Plexus Man” which was the brainchild of a team member. It demonstrates how Optymyze is leaping and accelerating in the report, although Gartner did not approve of “leap” and any similar messaging communicating a comparison with other competitors.
Cross channel campaign assets include website home page, landing pages, acquisition banners, PR, print, social media covers and in-stream posts (Linkedin, Twitter, Facebook, YouTube).
