Brand and design exploration / proof of concept for CUR Music. Only the logo was established.
The design is based upon a brand promise that just like life, music is never ending discovery. In this adventure of life, music makes bad times good and good times great. Therefore, music is your friend as you travel through pathways on your journey while exploring and discovering new tracks.
CÜR will launch a new music streaming service and App in 2015. It will differentiate itself from Spotify, Tidal, and Apple Music by exclusively offering the ability to attach photos and videos to music in social sharing. It will unlock the true expressive nature of an individual's connection with their music by fostering personalization, content curation, sharing and creativity. It will be a combination of internet radio and On-Demand and a cross between WhatsApp/Facebook and Pandora/Spotify at a lower price point.
