Ronald Sequeira :: Art Direction + Design
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About
I’m a passionate and solution-oriented Art Director working to better understand how brands can make a meaningful impact that empowers society. My expertise includes editorial design, branding, management and photo art direction. I enjoy generating new ideas, working with teams to develop and craft comprehensive visual solutions that promote a unique brand experience. A driven, resourceful individual who maintains a positive, proactive attitude when faced with critical ambiguity. Currently, I’m seeking opportunities that will allow me to develop and execute brand initiatives that enrich people's lives.
Cross-Functional Collaboration | Data Visualization | Ideation | Conceptual Creative Thinker | Management | Photo Direction | Visual Content Development | Annual Reports | Marketing | Strategic Planning and Execution | Typographical Solutions | Design Systems | Visual Storytelling | Book Design -
Education
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BFA Communication DesignNEW YORK CITY COLLEGE OF TECHNOLOGY2008
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CE Graphic DesignSCHOOL OF VISUAL ARTS2001 - 2003Continuing Education
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Experience
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ART DIRECTORFreelance ConsultantNew York, NYSep 2018 - Present (6 years 3 months)• Development of creative solutions with an innovative craftsmanship to visual storytelling.
• Lead strategic design initiatives to execute innovative marketing and brand assets.
• Effectively manage production and implement processes to improve workflow and deadlines.
• Establish guidelines with effective principles in brand design, typography, photography and color theory. -
DESIGN DIRECTOR (Promoted)Health, Meredith Corp.New York, NYFeb 2017 - Sep 2018 (1 year 7 months)• Led the creative content, business objectives and planning from the initial concept through approval, executing deliverables across the brand reaching 9 million readers in 2017.
• Collaborated with senior stakeholders and marketing teams to efficiently execute and manage the visual assets in print, digital, video and social media.
• Led production meetings to streamline work process, improving productivity to ensure deadlines and goals were flawlessly met with measurable results. -
ART DIRECTORHealth, Time Inc./Meredith Corp.New York, NYJun 2015 - Feb 2017 (1 year 8 months)• Supported Creative Director with planning of editorial strategy and creative execution.
• Designed features stories and packages (health + wellness, fashion, lifestyle and beauty), supporting video and social.
• Conceptualized and created visual systems, style guides strengthening brand presence. -
ART DIRECTORSpecial Projects, Time Inc.New York, NYJul 2008 - Jun 2015 (6 years 11 months)• Developed and designed brand content with strong typography and sophisticated imagery.
• Managed design and photo teams, guided junior designers and production coordinator.
• Utilized new trends to conceptualize and design books in Health + Wellness, Cooking and Fitness.
• Planned and art directed photo shoots, managing production crew, locations and budgets. -
DEPUTY ART DIRECTORReal Simple, Time Inc.New York, NYNov 2006 - Jul 2008 (1 year 8 months)• Assisted the creative director in developing and implementing design initiatives and solutions.
• Art directed and collaborated with photographers, style and prop teams to create visual content that provided smart, realistic solutions to everyday challenges.
• Developed visual language and typographic systems for feature stories and special sections. -
ART DIRECTORTIAA-CREFNew York, NYMay 2003 - Nov 2006 (3 years 6 months)• Collaborated in the rebrand process, designed and implemented new standards to corporate publications, advertising, marketing strategies and signage.
• Performed reviews of creative briefs applying Critical Design Thinking to solve brand and business problems driving meaningful value and growth.
• Planned and executed visual communication assets strengthening brand positioning.
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Awards
SPD Merit Awards
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Affiliations
SPD, TDC, ADC, AIGA
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Skills
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Elsewhere on the Web
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On Coroflot@rsequeira, member since 2009
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Following 12
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Followers 11
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