Ryan Pugh

Lead product development from concept through to pre-production of new inflatable kayaks.

Following the merger of Advanced Elements with Pelican International, my role has been to collaborate with Product Management and Go-To-Market teams in all aspects of the Advanced Elements Brand, primarily with focus in inflatable kayak product design and development.

Primary Roles:
-Product Design: Conceptualize designs through sketching, prototyping, 3D modeling, and computer generated illustrations. Make functional and aesthetic choices in areas such as material selection, colorways, graphics, hardware and component selection, and construction methods. Create product development specifications for full-scale production. Act as liaison with overseas factories throughout the product development phase.

-Subject Matter Expert on inflatable product development, construction, capabilities, etc.

-Graphic Design: Help lead the transition of all Advanced Elements consumer facing materials such as packaging, labels, manuals, etc. to be bilingual in language to meet requirements of various stakeholders.

-Social Media Management: Provide content, manage presence, maintain brand image and focus across Advanced Elements' social media channels.

Collaborate with company founders to lead all aspects of design, provide Art Direction, and guide brand vision in the areas of Product Development, Graphic Design, Web Design, User Experience, Social Media, Marketing, and across all other media and industry channels.
Conceptualize product designs through sketching, prototyping, 3D modeling, and computer generated illustrations. Make functional and aesthetic choices in areas such as material
selection, colorways, graphics, hardware and component selection, and construction methods. Create product development specifications for full-scale production. Act as liaison with overseas factories throughout the product development phase.

Mentored and educated high school students in the principles of design, the use of
creative software, and the use of various shop tools and shop machinery.
Developed curriculum for a lead project.