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Brand & Marketing Support Specialist
RozLilia Salgado
Newtown, PA
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About
Designing for the financial services industry for two decades, RozLilia is no stranger to producing and developing: clean visual design, effective brand storytelling, best practices, and efficient workflow processes within high-volume, fast-paced and rigorous corporate environments.
She is a Creative Services Manager experienced in leading scalable teams comprised of in-house production artists, presentation specialists, graphic designers as well as freelance designers to support marketing initiatives. Branded deliverables often include sales collateral, trade show materials, ad campaigns, web graphics, websites, e-mail marketing, and package design. -
Education
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B.A. Business Communication: Graphics SpecializationCUNY Baruch College1998 - 2000Business, Marketing, Graphic Design
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(Transfer) Graphic Design & Advertising TechnologySUNY Rockland1995 - 1997Fine Arts, Computer Graphics, Illustration | Phi Sigma Omicron Honors
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Experience
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VP of Public Relations (Consultant)Jul 2019 - Present (5 years 4 months)Generate interest and membership leads through community engagement
• Produces event-specific and brand-building content for local media outlets
• Partners with VP of Membership to facilitate growth and retention of club membership
• Actively collaborates within Executive Committee to strategically improve member engagement -
Social Media Ambassador (Consultant)Feb 2018 - Present (6 years 9 months)Support social media presence of existing center and expand awareness of its social impact cause
• Copy-edit and distribute content on Facebook and LinkedIn social media platforms
• Promotes online & in-person events to expand community outreach
• Strategically highlight awards & achievements to encourage, gain, and retain donorship support -
Director of Marketing & Product Development (In-House)Feb 2018 - Present (6 years 9 months)Development and launch of story brand for network of integrated support specialists
• Brand development, website, multimedia marketing, and content management
• Active project management, forecasting, and strategic business collaboration
• Research, develop, design & produce effective online resources for membership community
• Strategic development of specialized practitioner network to maximize community support -
Marketing Strategist (Consultant)Sep 2019 - Dec 2019 (3 months)Facilitated evolution of in-house strategic marketing & business development effort for boutique fitness studio
• Coached client through development process for effective story brand development & content marketing strategies
• Reviewed business operations, business objectives, provided insights, & recommendations for defining key metrics and strategic investment in marketing strategies
• Developed ad copy and visual designs of promotional & event-specific collateral, and social media
• Proposed strategic product enhancements recommendations to support next-level of story brand extension -
Marketing Services Manager (In-House)New York, NYAug 2015 - Feb 2018 (2 years 6 months)• Establish new team and thoughtfully evolve best practices for standardized brand application in marketing collateral
• Build relationships across teams, with stakeholders, senior management and vendors to achieve sales/marketing goals
• Collect and analyze key metrics to make informed decisions about scalability, and areas of opportunity and development -
Head of Creative Services (In-House)New York, NYDec 2014 - Aug 2015 (8 months)• Standardized marketing collateral and processes in North America for $590Bn global asset management company post-Cutwater Asset Management acquisition
• Responsible for managing development and delivery of branded print & digital marketing collateral for North America
• Actively engaged senior management to enhance strategies surrounding marketing initiatives
• Integrated technical solutions to improve effectiveness, efficiency, and enhance brand experience
• Website re-designed, re-branded and wire-framed; UX on a global perspective in collaboration with UK office -
Head of Creative Services & Brand Manager (In-House)Armonk, NYMar 2010 - Jul 2015 (5 years 4 months)• Launched brand identity for $23Bn fixed income financial services provider
• Actively partnered with Marketing, Sales, Distribution and key senior executives to enhance brand awareness
• Reclaimed projects outsourced during rebrand resulting $70k+ annual savings, increased efficiency and streamlined production
• Lead team through design, development and production of brand awareness campaigns, collateral for e-mail marketing, trade exhibit materials, and industry-sales collateral
• Integrated technical solutions to improve effectiveness, efficiency, and enhance brand experience -
Creative Director (Studio)The Branding Iron LLCWyckoff, NJMar 2008 - Mar 2010 (2 years)• Founded niche creative services boutique specializing in serving the financial industry
• Offered services across a broad spectrum: Brand Development, Graphic & Web Design, E-mail Marketing
• Led scalable team of in-house designers and external freelancers to produce visual solutions for third party clients -
Lead Designer & Web Project Manager (In-House)Bear Stearns Asset ManagementNew York, NYJan 2006 - Jul 2008 (2 years 6 months)• Re-designed pitch books and marketing collateral to reflect brand evolution
• Assisted in change management of assets and collateral during re-branding initiative
• Co-authored in-house brand style guide and best practices manual
• Developed proprietary software tool to assist traffic coordinator to manage workflow
• Managed internal and external BSAM websites, coordinated with Global Marketing, eCommerce / technology groups -
Graphic & Web Designer (Agency)New York, NYOct 2000 - Dec 2006 (6 years 2 months)• Designed full range of marketing material from concept to production for third party clients
• Web mastered intranet, externally-facing conference invitation and survey pages, and event websites
• Devised best practices and implemented solutions to maximize resources and efficiency -
Assistant (In-House)New York, NYJun 1995 - Oct 2000 (5 years 4 months)Presentation graphics, general marketing assistance, research, data entry and file maintenance.
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Intern, Production (In-House)Madison Square Garden Productions / Radio City EntertainmentNew York, NYSep 1999 - Dec 1999 (3 months)• Assistant to Executive Producer
• Marketing research for Radio City Spectacular
• Review and proofing of advertisements
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Awards
First Degree Black Belt (1989)
Dean's List (1995-1997)
Phi Sigma Omicron Talent Roster (1997)
Nationally Ranked Grappler: Top 20 Women's No-Gi Fighters (2004) -
Affiliations
National Association of Photoshop Professionals (NAPP)
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@rozlilia, member since 2014