Royce Leonard

Currently seeking new and engaging opportunities which will allow me to take on a broader range of projects, work in different industries with other exceptional creatives, grow professionally and creatively, and expand and diversify my portfolio

Confident and seasoned contributor, leveraging my prior professional experience while taking on new creative challenges, growing and extending my design skill-set, and evolving my career in new directions

Enthusiastic, creative self-starter and results-driven creative professional with over 15 years of experience as a Print & Graphic Designer, Art Director, and Senior Art Director—most recently as a member of the Adobe in-house Brand & Identity Studio team.

Easily perform in the face of ambiguity and the sometimes conflicting deadlines and shifting priorities that come in a fluid, dynamic and progressive workplace

Work in a rapid iterative design process—effectively producing multiple, unique, highly-polished and finished alternatives for consideration—procatively executing under tight timelines

Highly self-motivated with a stellar work ethic, a significant capacity for self-management, and a willingness to always learn and accept new challenges. I apply extreme attention to detail with a no-compromise attitude towards quality

Whether as a member of a cross-functional team or as a sole contributor, I have the motivation and eagerness to roll up my sleeves and execute hands-on—managing my projects from conception and design, to final implementation and advocacy

While I have a deep love for the creative synergy and camaraderie inherent in team-centric collaboration, I am just as comfortable working independently as I am with others—with little or no supervision when necessary

Open to and available for Full-time, Contract, and Temp-to-Permanent hire positions

Responsible for the art direction and creation of engaging print and digital assets that represented the strong brand aesthetic of Adobe.

Ideated and explored rigorous design iterations and implementations, presenting the most effective outcomes to the Associate Creative Director, Creative Director, or Executive Creative Director.

Principal designer on multiple product launches, proposing selections of original art from Behance.net for use as the Adobe Product Identity imagery system to the Creative Director for review and approval.

Discovered, curated work from, reached out to, and established relationships with international Artists, Designers, Illustrators, and Photographers from the Behance.net creative community.

Secured more than 75 artist commissions and collaborations for use in Adobe marketing campaigns internationally.

Produced comprehensive style guides and all supporting digital and social media assets, which were distributed for worldwide utilization in all corporate and product-level marketing initiatives.

Art Directed and maintained relationships with external service providers, trade show vendors, printers, advertising and design agencies, Photographers, Illustrators, Fine Artists, UI/UX Designers, Video Production teams, Motion Graphic Designers, and Copywriters.

Collaborated with, contributed to, and Art Directed cross-functional teams.

Confidently and persuasively presented my work to various tiers of internal and external stakeholders, product managers, marketing partners, decision-makers, and executives.

Collaborated with UI/UX designers to design and art direct the Adobe Web Production team in the creation and staging of web pages to support multiple bi-yearly product launches.

Developed micro-site and social media assets for the Adobe Education team to promote Creative Suite special pricing for students and educators.

Micro-site highlighted new product features and a gallery of original student designs submitted for a national competition.

Partnered with the Web Production team to design and execute email campaigns to advertise a wide variety of direct marketing corporate communications, special events and conferences, and student design award competitions.

Created print and digital assets to promote MAX, Adobe’s Annual User Conference, attended by 15,000 users.

Designed large-format trade show booth graphics, way-finding signage, and promotional marketing collateral for MAX and other exhibits, events, and conferences.

Generated print and digital assets for the promotion of seasonal offers, product updates, and numerous Adobe philanthropic corporate initiative directed at inclusion, diversity, and community outreach.

Partnered with UX/UI designers and the Adobe Web Production team to design 100+ product-specific and corporate web pages for Adobe.com.

Developed an extensive and detailed Adobe Corporate Style Guide for Web Best Practices for internal departmental use.

Created a Corporate Brand and Usage Style Guide for web banner ads which Adobe distributed to third-party vendors.

Designed and managed the print production, pre-press, and creation of mechanicals for all packaging, magazine ads, brochures, direct mail pieces, and data sheets.

Created and produced numerous exhibit, conference, and large-format trade show booth graphics, way-finding signage, marketing collateral, and giveaways.

Designed the creative for an Adobe Corporate recruitment, internship, and referral campaign which included print deliverables, event signage and brochures, and all associated digital assets.

Art directed Freelancers, Junior Designers, Production Artists, language translation and Localization teams, third-party service providers, and specialty vendors on all projects.