Roussina Valkova

- American Alliance of Artists and Audiences Technical Tools * Defined and led the full cycle UX direction process for web and mobile web platform - identified user personas through conducting research wrote user stories and Sketch interaction specifications mapped user journeys and flows built wireframes InVision * Collaborated with strategic stakeholder team, product manager, visual designer, and Figma engineering team to apply user-centered design methodologies to create a unique, Adobe XD but seamless event listing and search experience Full Adobe CC * Led usability testing workshops with end-user target audiences, interpreting and Principle defining their needs * Created user-centered design iterations by considering research findings, customer UXPin feedback and analytics Balsamiq * Conducted QA testing articulated issues to remote engineering team in Jira tickets Visio saw implementation through launch Axure RP UI/UX Designer, THUP GAMES

acquired by Capgemeni * Facilitated the gathering and synthesis of business objectives and user requirements * Created compelling representations for navigation, concept models and process flows - site maps, user flows, user personas and journeys, wireframes * Formulated and lead participatory design/user testing sessions and identified and documented meaningful patterns provided recommendations to the client/internal team based on findings * Led ideas from concept to execution by collaborating with a team of project managers, engineers and art directors (Cont. Page 2) Pg 1

* Spearheaded product development, user testing of new features working closely with sales, marketing and start-up founders * Designed high fidelity assets for all new and existing product features and created interactive prototypes to test * Increased and ensured visual language consistency of all marketing materials, tutorials, user portal and broadcaster's console dashboard

* Built the company's intranet employee website * Established design documentation for the project * Created user flows, sitemaps, wireframes, iterated on prototypes for user testing * Conducted user research and user testing * Participated in hiring initiatives

* Designed the information architecture, interaction and data visualization for iPad app on the Veeva platform * Created user flows, sitemaps and wireframes for webistes, mobile iOS apps RECOGNITION 2013 IFP NYC Mobile Web Game Jam - Runner Up

(Contract) I work in a collaborative, * Reimagined the design of Kasisto's Artificial Intelligence (KAI) Virtual Assistant for agile, adaptive banking and financial clients and iterative * Created low fidelity wireframes, high fidelity prototypes and animations for way to design user-centered various VA avatar states, according to AI's intents and conversational contexts. digital product Launch: Q4 2020 and service experiences.

• Led user experience design and research of digital (web and app) retail pharmacy Prescription-First Fill and Refill experiences, working closely with product management, development and QA teams
• Collaborated closely with A11y designers to understand needs and provide users of all personas with the best possible digital product experience
• Participated in hiring initiatives for identifying and interviewing successful UX Manager, UX and UI Designer candidates for the team

Main accomplishments:
• Designed new streamlined first time prescription filling process for CVS Specialty and CVS Caremark mobile app users
• Drafted preliminary design and formative research for next-generation digital shipping consent prescription fulfillment

Key responsibilities:
• Developed the end-to-end application process experience for prospective Kohler Co. Authorized Service Representatives (ASRs) Installer, Remodeler, Builder, Plumber which includes recruitment, application, territory selection, training and certification, and onboarding
• Mapped existing stories around Kohler’s ASR journey
• Created user scenarios, user/process flows, annotated wireframes, functional and presentation specifications
• Worked within a cross-functional team to help define, maintain, and evolve the navigation and organization of Kohler’s design system named Flow

Main accomplishments:
• Designed Kohler’s Authorized Service Representative Application and Finder - the tools for identifying, recruiting and locating third party installers, remodelers and builders authorized to work on-site with all major Kohler products and services
• Conducted UAT engineering testing and articulated issues to remote engineering team for StudioKohler.com, launched in May 2022 and Kohler.com, launched in October 2022, including all deco brands: Ann Sacks, Kallista, Sterling and Robern