Visual Designer & Illustrator

Ron McPherson

Palos Verdes Estates, CA

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About

Focused visual designer, Illustrator and art director with senior-level experience developing new product introductions and campaigns that offer unique customer and point-of-purchase experience. Proven ability to capture and deliver the visual excitement and consumer response that modern, branded products require.
Education
- n/a Environmental design, Illustration
  
  Art Center College of Design
  
  1977 - 1979
- Bachelor of Science, Cum Laude Biology
  
  University of California, San Diego
  
  1972 - 1976
Experience
- President
  
  From art to design Inc.
  
  Jan 2007 - Present (17 years 10 months)
  
  Design consultant and illustrator.
  • Develop brand strategies and visual design positioning.
  • Advertising and entertainment key art Illustration
  • Pre-visualization and concept design.
  • Character design for toys and advertising.
- Creative Director
  
  Lanard Toys, Inc.
  
  2004 - 2006 (2 years)
  
  Creative leadership of California-based design team of 20+ product and packaging designers.Supported global toy sales initiatives with fresh concepts and strategies.
- Contract Art Director and Illustrator
  
  Playmates Toys
  
  1993 - 2004 (11 years)
  
  • Award winning packaging design and illustrations for Star Trek licensed toy properties.
  • Visual styling and Key art on doll projects such as Baby So Beautiful, Totally Trolls, Amazing Amy & Ally, Stars on Ice and others.
  • Illustrations and packaging of Boys toy properties such as Doc Dread, Super Human Samurai, ExoSquad, Robotech and more.
- Chief Creative Officer / President
  
  From art to design, Inc.
  
  Manhattan Beach, CA
  
  1988 - 2003 (15 years)
  
  Business leadership, management and direction of all aspects of creative and project development. Responsible for new account acquisition and client contact, development of brand strategies and visual style for all work created and delivered.
- Director of Design Services
  
  St. Ives Laboratories, Inc.
  
  1985 - 1987 (2 years)
  
  • Senior designer and manager of creative group. Responsible for managing development of brand development, labeling, packaging, point-of-purchase displays and sales promotional collateral for Swiss Formula® Hair and Skin care products.
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Elsewhere on the Web
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On Coroflot

@ronmcpherson, member since 2010
- Followers 8

Ron McPherson

Assistant Professor - Educator, Industrial Design, Myron E. Ullman, Jr. School of Design

Assistant Professor, Graphic Design