Romina Hayag

Manage and Art Direct In-House and Licensed Brands for Funrise Creative Design team Hardlines and Softlines. Working with project engineers and marketing for cost, spec sheets for control art, working with local and overseas contacts for sample making. Travel to Hong Kong, China and Vietnam to support overseas production.

Design and Development of new and existing Girl lines for Dolls, Playsets, Collectibles and Plush from Concept to Shelf. Includes establishing brand aesthetic, new concept presentation,

- Designed and developed dolls and playsets for Ever After High Spring 2017 - Designed and developed dolls and playsets for new girls brand for Spring 2017. - Development included: Concepting moodboards and brand aesthetic, presenting new toy concepts for internal presentation reviews, working with project engineers and marketing for cost, creating spec sheets for control art, working with contacts in Hong Kong supervising 3d sculpt and tooling, working with Soft Good teams for doll fashion, Face paint and hair rooting departments.

Designed and developed Sofia the First Walking Minimus, and Sofia Royal Carriage RC Toys.
- Concepting a range of girls products including: fashion dolls, large dolls, radio control, play sets, role-
play, and plush for Hello Kitty, Disney Princess, Miles from Tomorrowland, and Jada Brands.
- Works closely with Girls Director to develop product.
Experience working with Disney Online Product
Approval System.
- Responsibilities include concepting, contributing to brainstorms, sketching, rendering, and assisting with
toy revisions.

Freelance Toy Illustrator/Designer for following toy lines:

- Disney Princesses: Doll Themes in Classic, Summer, Swim, Birthday, Holiday, Pets, Equestrian, Tennis, Cooking and Young Princess Fashion Themes. Cinderella Paper Doll Playsets for Book format.
- Disney Fairies: Concept Illustration and Design for Fairy Fashion and Playsets. Includes Winter, Jewelry and Salon Themed Playsets each featuring Fairy Dolls
- Winx Club/Pop Pixie: Research, Development, and Illustrations of Winx Club and Pixie Playsets featuring Pixieville Houses and Cars, Salons, Tree of Life and Doll Fashions.
- Cabbage Patch Babies and Kids: Feel Better Baby, Animal Crackers, and Babies First Fashion Themes, Layette Accessories Sets, and Ballerina Playset.

Works with landscape studios to finalize designs by creating landscape renderings, both digitally and with traditional illustration techniques. Assisted in creation plant palettes, drafting, site measurements, presentation boards, research for city guidelines and submission of plans for city permit approval.

- Created architectural and landscape renderings floorplans and site plans both digitally and by hand in many styles. Trained staff in artistic styles and techniques. - Organized and delegated work from job inception to completion overseeing production and quality control printing shipping and billing. Management of multiple concurrent projects.