Roger Kallerud

• Collaborated with creative services and marketing teams to conceptualize and create as many as 125 direct mail campaigns, print ads, promotions, catalogs, and other collateral materials with total measurable department revenue exceeding $150 million annually
• Responsible for all facets of design and production including composition, typography, photo research, and final file preparation and delivery
• Managed freelance designers
• Projects included catalogs, advertisements, brochures, posters, postcards, bookmarks, business cards, displays, and letter packages

• Created math and science illustrations for middle school textbook outlines
• Proofread and copyedited textbook outlines

• User experience and interface design of internet marketplace and portal for the HVAC industry
• Designed news, discussion, commerce, storefront, and career channels
• Created graphics, banners, and other elements used throughout the site
• Edited and posted content to the site
• Helped manage product development and QA/usability testing
• Designed print advertising and collateral materials; solicited bids and selected print vendors

• Directed 10-person team responsible for production of over thirty new issues books and CDs per month as well as reprints, catalogs (including 448-page annual catalog) and promotional materials
• Team members included designers, typesetters, darkroom technicians, film strippers, and platers
• Responsible for employee scheduling and reviews
• Edited and proofread books for publication
• Extensive communication with authors/musicians and vendors
• Approved all book layouts, covers, and marketing materials

• Worked with creative team to develop advertising and collateral campaigns from initial brainstorming through design, production, and post-production
• Designs ran the spectrum from print ads, direct mail, posters, billboards, cinema slides, web banners, and promotional items for clients including FedEx, Sprint, MasterCard, and other Fortune 500 companies

• Supervised three production artists
• Helped plan the expansion of a community newspaper from bi-weekly to weekly publication including schedule and deadline changes, staffing, and equipment purchases
• Designed book, magazine, and event program covers
• Production management of newspapers, magazines, books, and other projects
• Designed newspaper ads, newsletters, coupon books, flyers, and other materials