Robert Mitchell, UXC

Created an agency to service Boston Market Restaurants that quickly became their National Print Agency of Record. SiMPLE DESIGN expands beyond advertising and promotion to meet client's needs, producing award-winning projects in various disciplines of design. Our projects have won national and international design awards in web, identity, branding, environmental design, signage, print, point-of-purchase and promotion. SiMPLE DESIGN also has a collection of works published in China under the titles The Greatest Hits of Corporate Identity: A book of 25 Designers and The Greatest Hits of Corporate Packaging: A book of 25 Designers. But design success isn't measured by awards, it has to produce results for clients and by that measure SiMPLE DESIGN has been very successful. major achievements: * Grown and secured accounts with: Miller/Coors Boston Market Corporation McDonald's Canada Bank of America Coca-Cola North America Acura Wilson Sporting Goods Kolcraft RMC Inc. Tucanos Brazilian Grill Frankel Genesis BMW North America Thomas, Tabor & Drazen Advertising Webb, Scarlett & DeVlam Design, Oldham-Hirst Architects, Sundance Helicopters, DesignLED USA and many more. * Spearhead and explore new technology solutions to help clients expand sales before competitors. * Boosted Boston Market's sales and competitively positioned them for purchase by the McDonald's Corporation after re-developing their branding and creating promotional advertising campaigns, in-store point-of-purchase materials, environmental design, way-finding and displays. * Created one of the first video menuboards in the country and created content. * Gained a successful rebranding expertise that translates across all media and methods. select awards & honors: * Successfully advanced to National Advertising/Promotion Print Agency of Record for the Boston Market

Creative Director for the Boston Market brand at The Integer Group creating concepts and branding direction. Directed a creative staff of 5 to produce branding, advertising, promotion, package design and POP for the up and coming food franchise. Oversaw production of final art through a 37 person internal art studio, then presented the finished art for approval to the stakeholders. Later, when the agency retired Boston Market, I started my agency to produce award-winning national promotions and design solutions for the Boston Market. client work included: All brands of the Coors Brewing Company US West/Qwest Dish Network Mastercraft Boats Cybex Weight Training Equipment Coca-Cola Boston Market Colt Firearms Volant Skis Colorado Ski Country Hill's Science Diet Pet Foods Southland Corporation (7-Eleven Stores) and many more. * Generated an increase in Boston Market's sales and more than doubled stock prices per share from $26 to $69 after revamping national promotions strategy and marketing collateral. * Generated national graphic standards on all of Coors Light's packaging, displays and promotions. * Developed strategic branding direction for the launch of numerous Coors products and brands. * Personally requested to attend Boston Market's internal meetings for national product introductions, branding and strategic planning in lieu of TIG's account team. * Developed Coors' most successful internal sales promotion and most successful national convention. * Led design of the Coors' National Sales Convention, forever changing their approach to convention environmental design, product displays and traffic/wayfinding planning. * Created award-winning point of purchase, packaging and environmental graphics.GENESIS Denver CO

* Directed and consulted to other agencies upon Boston Market's branding when Boston Market expanded internationally new markets in Canada and Australia. Developed branding advertising and marketing strategies for several start-up companies., national and regional Graphic Design Awards for promotion, corporate identity, web design, point of purchase, packaging, signage and environmental design.

Created branding for a variety of Fortune 500 clients utilizing package design, promotion, pop, advertising, environmental design, signage, apparel design and identity. Appointed member of McDonald's 2000 Special Task Force. Helped create new marketing/branding for various clients including developing Extra Value Meals for McDonald's. My creation of McDonald's International/National Graphics Standards Manual and subsequent signage saved McDonald's $10 million in the first week of usage. My projects were a major element in Visual Identity in Chicago, a book focused on Frankel & Company and design work in Chicago. I became a design consultant within Frankel offering services not conventional to Frankel or to Frankel's clients and others. * Developed on-premise consultant office within Frankel, broadening creative services to include not only print, but also branding environmental design, packaging, interactive and multi-media design solutions for Frankel's clients and outside direct clients. * Created advertising that sold out one year's worth of ship production on the first day of appearing in the Wall Street Journal. * Hand-picked by senior Frankel management to be on McDonald's Future Task Force, reporting directly to McDonald's CEO.

Produced ground breaking promotions for Fortune 500 companies through Frankel. Created advertising and promotion campaigns for McDonald's- Adult, Youth, Sports Marketing and New Products Miller Beer Old Style Beer Target United Airlines Visa Rollerblades Dial National Car Rental Ringling Brothers Sierra Antifreeze Nuveen Mattel Virgin Games Nestle The Discovery Channel Andersen Consulting Sunbeam Toys'R'Us NASCAR Indy Car Ford Truck and many others. A Creative Resource for Computer Graphics Department.

Directed/created design and advertising for Chicago's largest art studio's clients and projects. Assisted the Creative Director with assigning projects, tracking billing, estimating, company policy, and directing talent. Also assisted for a sister division of Handelan Pedersen, Outside Magazine, overseeing editorial art and retouching images. I was the only creative given a computer to create final art and presentations.

A growing business-to-business advertising agency with Fortune 500 clients. * Successfully created several business-to-business advertising and promotions for Starmark's clients that outpaced the client's production capabilities for the sales year. * Created new business presentations with nearly 100% success in persuading new clients to sign on. * Establishing a new internal photography studio, developed promo materials, and created branding.

Created retail advertising campaigns and promotions in-house for Simon Malls (the largest mall developer in the US). Developed leasing brochures, created collateral for Simon investment projects, identity, signage and environmental design. Produced all advertising & promotion for the NBA Indiana Pacers. Graphic Artist on the first interactive touch-screen computer system in the US, providing data content, actions and graphics. Created information architecture, way-finding signage and the Identity Guidelines for Market Square Arena (managed by Simon). Assigned by Senior Management as the personal designer for the Simon family's special projects (charity hosting, fund raisers, special events and parties). Won regional & national design awards and was bestowed a record number of internal design awards (Simonized Awards). And at this point I'm wondering if you are still reading this resume*

Hired to create a promotional marketing department for The Stenrich Group, a direct agency administered by The Martin Agency. Created promotional campaign concepts for Coca-Cola North America, Coca-Cola International, Bank One, ABC, NBC, Fox, NFL, NASCAR and many others. Extended the agencies capabilities.