Frontier Airlines Branding - Conceived of "animal" branding/identity for Frontier Airline's aircraft and corporation. This set the tone and graphic style for all advertising/promotion and environmental design communication.
Exterior Graphics - Concepts for re-branding/re-introducing Boston Market. The project created a new branding/identity and extended it throughout the store with graphics, signage, packaging, POP, environmental elements and promotion.
Jesse Reid Album Cover - First album cover for this new artist. The design matches his energy for creating guitar-based music.
Copper Mtn. Proposed Entrance - Front entrance concept for total re-design of Copper Mountain identity, information architecture, and way-finding. Environmental planning for parks and public event areas.
New Pit Crew Helmet
Circle K Store Concept - This is one of hundreds of concepts for the re-definition of a convenience store for the Circle K Corporation. Other explorations included services and branding.
Jesse Reid Album Cover - Jesse Reid's second album reflects the heavy metal sound explorations in his newest set of music.
Cadence Signage/Identity Proposal - Created identity, branding and signage standards for a new community outside of Las Vegas.
Retail Concept - Concept for new beverage retail space within a re-branded grocery store chain.
Forever, Frankel Logo - Created identity, graphics, website, and presentations for the last Frankel Party. Frankel's name has been retired after being the nation's largest promotion agency, by ARC. Ex-Frankelites are celebrating Frankel's past with a special party in Chicago.
Forever Frankel Website - Created website for information for the last Frankel Party. Embedded links to images, travel services, secure payment and personal connections to make it easy for invited members to use.
Forever Frankel T-Shirt - Part of a award-winning promotion for the celebration of the Frankel Experience. Temporary tattoos were also given out with the shirts.
Cowboy Channel Identity - Created identity for Willie Nelson's Cowboy Channel Project.
ZAP Paints Identity/Branding - Created award-winning identity for ZAP Paints, a division of Valspar/Lowes.
Sydney Station - Created award-winning identity and branding for this new restaurant concept. Designed interior & exterior treatments, uniforms, advertising, promotions & print materials as well.
Visa Promotion - Identity for Visa promotion to travel agents.
Chill Out Identity - Created new award-winning identity, packaging, POP and environmental design for new custard franchise.
Woods of Evergreen Identity - New identity for a community association in the foothills of the Rocky Mountains.
Coyote Creek Identity
Gatorade Packaging Concept - Package Design for new Gatorade Product Test Project for Quaker Oats Corporation.
Gatorade Packaging Concepts - Package Design for new Gatorade Product Test Project for Quaker Oats Corporation.
Swiss Miss New Product Packaging - New product packaging introducing a new product line for Swiss Miss. (through Launch Creative)
National Convention Invitation - Unique invitation to a Coors National Sales Convention.
Packaging Concept- Wilson - Packaging concept for Wilson Sporting Goods for their Championship line of Tennis Balls.
Packaging Concept- Wilson - Packaging concept for Wilson Sporting Goods US Open Tennis Ball product line.
Boston Market Packaging - Conceived, Art Directed and produced Final Art for all packaging for Boston Market.
Scott Ski Poles - Product designs for Scott European Ski Pole product line.
Cybex Graphic Standards - Graphic Standards for identity, product design, communication and branding.
Boston Market Catering Brochure - Created an award-winning brochure for Boston Market's Catering Division. The brochure help create a new source of income for Boston Market.
Rotisserie Grill Promotion - Created P.O.P. for a new franchise, as well as Environmental Design, Packaging, Identity & Branding.
Coors Billboards - Conceived billboard promotion direction for Coors brand.
McDonald's Graphic Standards - Created the Graphic Standards for McDonald's Restaurants. Environmental Design, Branding, Promotion and Advertising were all organized under the system utilized by agencies and McDonald's vendors worldwide. Also created Food Photography Standards as part of the process.
McDonald's Graphic Standards - Created McDonald's graphic standards for all in-store signage and promotion. Also directed the standards for all food photography and how regional agencies were to produce materials for McDonald's.
2008 Lowe's Acura ARX-01B - New graphics adapted to the all-new chassis for the leading team in ALMS Racing. The design also brands all team equipment, uniform and support materials.
2009 Lowe's/Acura ARX-01B - On-going project to provide graphics and establish a brand for the Fernandez Racing/Lowe's/Acura American LeMans Series Team. The design carries over to the driver's suits, helmets, team uniforms, transportation trailer, hospitality tents and pit equipment.
2007 Lowe's Acura Lola - Overhead view of Lola, illustrating the graphics flowing with the car's lines and blending with the design of the car, while meeting the requirements of the sponsors and the ALMS mandated rules.
Product Visioning - Created a product drawings for research evaluation from Kolcraft product sketches.
Tucanos Entrance Graphics- 2017 AGDA Environmental Design Award Winner
Design & art for a glass cylinder entrance to Tucanos' new Orem Restaurant.
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SiMPLE DESIGN PORTFOLIO
Created award-winning Environmental Graphics along with new brand identity for Sundance Helicopters in Las Vegas. The largest and most popular Helicopter Sightseeing service in Las Vegas.
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