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Nixon - The Snapper
The Snapper was the outcome of a project in which I was briefed to carry out a NPO ‘new product opportunity’ activity based on the company Nixon.
The project enabled me to understand the design issues associated with designing for an existing company, with existing brand values and design language.
Rather than designing the next generation of one of Nixon’s existing products, the project looked to identify and design the new product opportunity in this case a Compact System Camera that would fit in within Nixon’s portfolio of products.
