![](https://s3images.coroflot.com/user_files/individual_files/original_529033_yBuaCW2g5MyknNcWqhXNswIaI.jpg)
For more information about this project please download the attached PDF
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![](https://s3images.coroflot.com/user_files/individual_files/529033__cj0cfbjzkeflmdzrcdjtvfva.jpg)
Plan layout of the 2 existing studio spaces indicating the distribution of the main arrival area, Touchsmart Plenary sessions and the breakout sessions
![](https://s3images.coroflot.com/user_files/individual_files/529033_auoz67idcp2xhbcnvbmd5kyz7.jpg)
Entrance archway located at the studio entrance of the renown Shaw Studio's. A mainstay of Hong Kong Cinema for over 60 years
![](https://s3images.coroflot.com/user_files/individual_files/529033_lt2gbfczhgolm0n9hnsr2yll_.jpg)
Initial concept proposal indicating graphically defined walkway routes
![](https://s3images.coroflot.com/user_files/individual_files/529033_f_ghjzpmn4bge8xmt_7nnybam.jpg)
Journalist arrival at the start of the product launch
![](https://s3images.coroflot.com/user_files/individual_files/529033_liznhcd2baunatfuof6n4qezi.jpg)
Reception desk, where people first encountered the brand messaging and theme of 'Alice in Printerland'
![](https://s3images.coroflot.com/user_files/individual_files/529033_cpie0folj7doae8_zopv8dqsd.jpg)
Journalists were provided a press pack which maintained the graphics and theming throughout
![](https://s3images.coroflot.com/user_files/individual_files/529033_yboeokfdfiwdshehxpuaugqcx.jpg)
The bright colours of the graphics were a contrast to their existing brand palette and allowed a fun exploration of an exciting new development
![](https://s3images.coroflot.com/user_files/individual_files/529033_lgv4nw496bj9jvrxsmki6g2gb.jpg)
Initial concept proposal for enclosed studio space for Main Plenary
![](https://s3images.coroflot.com/user_files/individual_files/529033_kp2fgycbb0m2thtyvlb9yan84.jpg)
Proposed Plenary layout with dual LED screen and front projection to a central feature screen. This later became the main launch mechanism
![](https://s3images.coroflot.com/user_files/individual_files/529033_o8zgncqfqwqnhp4kkaaacdeuu.jpg)
The senior Vice President of HP and the head of marketing were on hand during and after the launch to answer journalists questions. Other guests included Dreamworks CEO, Jeffrey Katzenberg, who communicated live via satellite
![](https://s3images.coroflot.com/user_files/individual_files/529033_bonof98wugxexcquakxjinqqm.jpg)
A articulated truck with cantilevered display pods launched the entire series of printers to assembled media and VIP guests
![](https://s3images.coroflot.com/user_files/individual_files/529033_j6hkyxr3jkvd5tvo5oszhrefg.jpg)
Initial proposal for breakout sessions
![](https://s3images.coroflot.com/user_files/individual_files/529033_ok8ylbqqinoenh_5murwuevtq.jpg)
Final installation of breakout which incorporated cloud computing and its relationship to printers
![](https://s3images.coroflot.com/user_files/individual_files/529033_mfcnjdkkfpkparibficyjlbiz.jpg)
Concept proposal for regional partner showcase in which software and app developers could demonstrate their partnership opportunities for consumers
![](https://s3images.coroflot.com/user_files/individual_files/529033_zzrr2rxtjgeazeainedpqps0n.jpg)
Between breakout sessions a cafe area formed the main hub for live blogging and early product testing
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