Installation - Saudi GE Innovation Centre
Installation - Saudi GE Innovation Centre from Rob Atkinson
Installation - Saudi GE Innovation Centre

The Saudi Innovation Centre, was developed by GE as part of the kingdom's 2020 development plan in energy, transportation and healthcare innovation.
The brief was to create a brand experience centre within their existing office environment that promoted the role of GE as a valuable partner to the Saudi Kingdom in achieving the 2020 Vision.
I developed the concept, design and implementation drawing on digital engagement, installations, graphics and lighting to create moments of of drama, theatre and impact.
These brand stories were designed to be thought provoking, inspiring, engaging and memorable to be shareable across social media
Technology was used to connect the experience with GE’s broader communication objectives, channels and content within the Kingdom. It was a dynamic media space rather than just a brand showcase, making innovation understandable in an intuitive manner.

Route to operational and strategic planning suites
Entrance to innovation centre where GE sets out its vision for technological and infrastructure development of the Saudi region
Touch tables with interactive screens set out GE's operational interests and their application across the region
Interactive screen contents that displays information-rich statistical content in concise easy to understand infographics
Due to the site location and distribution, the design of the interior leant itself to faceting of forms and shapes that allowed for immersive information to be spread across the entire space.
'Building' one of GE's core brand pillars that communicated their innovation in sustainable construction technology
The exterior corridor communicated the '2020' vision as a preamble to entering the innovation centre
The 2020 vision was the Kingdom's initiatives in education, infrastructure, technology and communication. GE was able to showcase its involvement on every level of the program
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Installation - Saudi GE Innovation Centre

The Saudi Innovation Centre, was developed by GE as part of the kingdom's 2020 development plan in energy, transportation and healthcare innovation.
The brief was to create a brand experience centre within their existing office environment that promoted the role of GE as a valuable partner to the Saudi Kingdom in achieving the 2020 Vision.
I developed the concept, design and implementation drawing on digital engagement, installations, graphics and lighting to create moments of of drama, theatre and impact.
These brand stories were designed to be thought provoking, inspiring, engaging and memorable to be shareable across social media
Technology was used to connect the experience with GE’s broader communication objectives, channels and content within the Kingdom. It was a dynamic media space rather than just a brand showcase, making innovation understandable in an intuitive manner.

Rob Atkinson
Design Director at Imagination London, United Kingdom