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![](https://s3images.coroflot.com/user_files/individual_files/529033_9zgnlvayhj3jq_uz9e3hzsfpj.jpg)
Chemistry in daily life exhibition, which used a light-activated periodic table mounted within the wall and a product-activated touch table to indicate the chemistry that is involved in everyday products
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A quality of life exhibition area turns its attetion to resources and agriculture, seeing the role chemistry plays against a doubling of world food demand and how plant biotechnology, crop care and animal nutrition can help to sustain this demand
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A landmark innovations touch table gives a unique brand history showcase
![](https://s3images.coroflot.com/user_files/individual_files/529033_a9dzpaf4dzl7cg6shnrghgxia.jpg)
The aim for this project was conceptualise an integrated brand experience that brings to life ‘creating chemistry for a sustainable future’ in a way that is memorable, engaging and thought provoking.
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Consumer InnovationDisplay Area examining how ever changing life-stage, lifestyle and demographic needs are placing shifting demands on production and resources and how BASF is addressing those needs
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The café areas presents an opportunity refreshes and relax after the visitor experience. It can also be used for catered events, secluded casual meetings or as an additional collaboration space.
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A collaboration station, designed as a micro-meeting and presentation suite installed at various key points along the journey
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Smart cities, a major exhibition area profiling issues around urbanization, housing, transportation infrastructure and energy needs
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The Learning Centre has been designed as a multi-use, multi-function education space. Comprising three main elements –‘the Atrium’, ‘Workshop Spaces’ and ‘Learning & Collaboration’ – each with its own single-minded focus, but with in-built flexibility to be changed according to needs
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Central volume of the Atrium with a multi-level projection screen. The screen is spread across three floors and can be configured to work as a single piece of impactful or ambient content, or in 1 or 2 floor configurations as required.
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Building and Construction interactives profiling BASF's commitment to researching sustainable solutions to industry
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The entire visitor experience is underpinned by an RFID system to provide a customisable, personal visitor journey with full measurement capabilities.
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There was a clear separation between the visitor experience and learning centre at the main reception so visitors did not interfere with operations in the research and training facilities
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The aim was to create theatre and drama in a unfolding narrative through the space. Each level evolves over an upward cycle, integrating physical digital and audio-visual elements into a programmable, collaborative and immersive environment.
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View towards level 3 Cafe and collaboration space, where information gathered on key cards were compiled and represented along with corresponding information that could be constantly updated.
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The building comprises three levels of brand experience and a lower ground education and learning space around an imposing central atrium
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The interior design challenges the way scientific learning centers are traditionally viewed, and thus allows for visitors and staff to re-tool themselves how solutions in chemistry are traditionally viewed by the public.
![](https://s3images.coroflot.com/user_files/individual_files/529033_sfrfzdjnsmhi3grpmml0exvxd.jpg)
Sustainable cities transportation display which showcased BASF's involvement in materials, automobile manufacture and engine technology
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Workshop spaces are provided in a re-configurable formation, allowing integration
with the main atrium space for larger events, or in smaller configurations down to
small classrooms using air-walls.
![](https://s3images.coroflot.com/user_files/individual_files/529033_k2sh6atrkpdtbk6r4dbkvnz9w.jpg)
BASF Timeline to indicate the presence across china and the rest of the globe throughout history and its product innovations that have transformed industry
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