Installation Concept - BASF East Asia regional HQ
The Brief was to create a compelling BASF Brand Experience centre. Located centrally to their Pudong Production Facility and Innovation Centre outside Shanghai. The centre was designed for external and internal visitors to use as communications tool to promote the company philosophy of transparency, dialogue and openness.
Conveying the roles of ‘Chemistry as the Enabler’, the centre was designed to research into solutions to mankind’s 21st century challenges such as food production, water security and large-scale logistics. An active research facility its audience included potential clients as well as employees, journalists and students.
Working with a leading architectural practice on the structural core, I developed concepts for the design of the interior fitout. Consisting of 4 floors of research and conference facilities, with over 3500m2 of exhibition space, the space was designed to accommodate up to 50 000 visitors a year, through guided interactive and multimedia exhibits.