Huawei Technologies is the largest telecommunications equipment maker in the world. With Its market share in Europe encompasses over half of the 4G telecoms networks, it wanted to enhanced their presence through the Mobile World Congress 2014, through 2 specific events which I worked on.
The first was the creative concept, development and implementation of an official dinner at Sant Jordi, a large concert venue adjacent the Olympic aquatic centre for over 2000 people, including the design and layout as well as coordination of video production, logistics entertainment and project management. This incorporated a series of performers and reveals around the theme of ‘Mobile changes the World’
The second event was a cocktail party for over 200 guests at Casa Batilo, located in the center of Barcelona, one of Antoni Gaudí’s masterpieces. Incorporating live arts, performers, music and lighting it was designed as a counterpoint to the cold rationality of a technology provider.
