![](https://s3images.coroflot.com/user_files/individual_files/original_529033_kKftgyzbGSvg0lY3gNdFHw7qq.jpg)
For further Project information please downloaded this PDF
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![](https://s3images.coroflot.com/user_files/individual_files/529033_jgeistlqajqbcsmwzxgonnmfz.jpg)
Main walkway route branded canopy around the perimeter
![](https://s3images.coroflot.com/user_files/individual_files/529033_hvc05f7iogdp44smmubgx6_cm.jpg)
The brand messaging exuded character, personality and joy
![](https://s3images.coroflot.com/user_files/individual_files/529033_p35ksglleoy7bpouciyz7pjbi.jpg)
Main branded signage canopy with corresponding installations and customer engagement stories at low level
![](https://s3images.coroflot.com/user_files/individual_files/529033_jum5jgybl4fglnvwpildzt3lq.jpg)
The clean template and hot pink brand colour created a distinctive brand message when exhibited. This approach was reproduced through a kit of parts that allowed the stand to be reproduced at any scale and across different configurations
![](https://s3images.coroflot.com/user_files/individual_files/529033_jcp7unsin_6fign8sugnzsd58.jpg)
Axonometric indicating the distribution of the product display, brand communication tools and consultancy space and its integration with the brand canopy
![](https://s3images.coroflot.com/user_files/individual_files/529033_nld7dbzshlyfo5v0tl_rx2ncx.jpg)
Proposed Consult space
![](https://s3images.coroflot.com/user_files/individual_files/529033_a2q9l0wtqh33ltyqciibjbx8o.jpg)
Final implemented consultancy area
![](https://s3images.coroflot.com/user_files/individual_files/529033_j95ovogftcqtnwzbs4x6jns6s.jpg)
The walkway routes centered on the Haier 'heart'. An expression of its commitment to people and the environment it served as a platform for the exchange of ideas based on customer needs
![](https://s3images.coroflot.com/user_files/individual_files/529033_oqizpmphpl9x4oeurasl5ua2k.jpg)
The stands needed to show adaptability, dependent on if the focus was a brand-building exercise or a sales show.
![](https://s3images.coroflot.com/user_files/individual_files/529033_pb0eo7cox54k2nb2awbnv0qpl.jpg)
Installed product display, bookmarked by a 'slice of life' installation which visitors were encouraged to interact with
![](https://s3images.coroflot.com/user_files/individual_files/529033__isoaafo49r5sfhksxwezfqr9.jpg)
Convergence of brand messaging centred on the personable, fun aspects of life in which technology plays a role
![](https://s3images.coroflot.com/user_files/individual_files/529033_tsleadi9cuc3mh6o0oyfcpwpy.jpg)
Entry onto the stand created multiple opportunities for rich immersive experiences that would maximize dwell time on stand
![](https://s3images.coroflot.com/user_files/individual_files/529033_tuszecrihebga3v7s5ma3qbuo.jpg)
Entry into the Haier 'heart', quite literally the heart of the brand
![](https://s3images.coroflot.com/user_files/individual_files/529033_7gpibddflsbvnfj6hnyh_fick.jpg)
The heart, made up from 'product innovation' stories that had been submitted by consumers. The stand and its core components were reusable indicting Haier's commitment to sustainable solutions
![](https://s3images.coroflot.com/user_files/individual_files/529033_vhetfddp5ukdremibwyermphv.jpg)
Scaled consultancy areas for store-in-store proposals
![](https://s3images.coroflot.com/user_files/individual_files/529033_xmgv8hovjf2gg6j7isjqehj5q.png)
Graphic communication style was designed to be reportage-like presenting the personable nature of the brand
![](https://s3images.coroflot.com/user_files/individual_files/529033_usa5z6j7gbu2sbxehv4v3wiut.jpg)
Extensive material research was done to produce the same multi-layered canopy in different materials to accommodate differences in construction technology within different regions
![](https://s3images.coroflot.com/user_files/individual_files/529033_p7gwdjzs7vtjzwkjwrhrmncrt.jpg)
A 'slice of life' installation indicating how the brand's lifestyle message was brought to life
![](https://s3images.coroflot.com/user_files/individual_files/529033_2zfjzcog2wktq65amn9escagj.jpg)
Part of stand design for IFA Germany, one of the first large-scale installations to be delivered in Europe
![](https://s3images.coroflot.com/user_files/individual_files/529033_oqnel0l3zabx5dznei8fwlbe9.jpg)
The dynamic use of imagery, text and colour provided a welcome contrast to the white stand
![](https://s3images.coroflot.com/user_files/individual_files/529033_d6qciyfdn9gbn5actwtqlqclr.jpg)
At the IFA stand in Germany, visitors could contribute to the Haier 'heart' through digital interactives or distributed cards
![](https://s3images.coroflot.com/user_files/individual_files/529033_vyttw5r5ltmgxyon9bohqhepk.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/529033_tw8aguvrieva3byup6ifgxii7.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/529033_m4e5crr6nlh4uud6kdre5ewd4.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/529033_syzghuiqqrxbdwgvyk0le7_ak.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/529033_x0ws0q4ysibrudnp_rfjqmyo9.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/529033_xvzjg7faid2zwtdsxrgaakha7.jpg)
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