GE wanted to align the inauguration of its Ecomagination Centre in 2014, with the opening of the World Future Energy Summit (WFES). A platform for Business Leaders, Politicians, Journalists and Leaders in the environmental movement dedicated to renewable energies, energy efficiency and clean technologies.
The brief was the creation of a promotional experience at WFES to announce the arrival of Ecomagination centre in Masdar City, Abu Dhabi, and communicate GE’s leadership in emission reduction and efficiencies in resource consumption of Oil and Gas, Locomotives and Car Fuels cells
I developed a conventional trade show stand with renewable materials and graphics alongside a raised platform for an augmented reality experience that provided visitors vivid insights into GE’s Ecomagination success stories across the world through application of green technologies in power, water, oil and gas, aviation, energy, mining and transportation.
GE Stand World Future Energy Summit
