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Main Entrance to the Gallery opening in Hong Kong
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Launch show for the exhibition at the power Station of Art in Shanghai, the first state-financed contemporary Art Museum
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Branding to the building exterior along with a concurrent marketing drive made a highly visual and distinctive identity to promote the exhibition
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Large scale projections, lighting, furnishing and materials combined to recreate an environment reminiscent of Andy Warhols Factory during the Studio 54 Disco era.
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Branding opportunities were interwoven throughout the building to reinforce BNY Mellon's relationship with the Andy Warhol foundation and sponsorship of the tour
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Purpose designed staging, graphic and multi-media converged with actors to recreate cultural icons performances that Warhol reflected through his work
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Michael Jackson, a frequent subject of Walhol's later work is remembered through an impersonator who electrified the audience with a choreographed dance performance
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Assembled guests were given the opportunity for their own '15 minutes of fame' with polaroid momento's of the evening
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As guests arrived the speeches and presentations gave way to music and dance. A highlight was the reveal of a 2 meter mirror ball from the ceiling to recreate an environment reminiscent of 70's-era legendary discothèque Studio 54.
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Reception counters for assembled guests, media and VIP's
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Decorative flourishes and gallery installations worked seamlessly throughout the opening events. The shows eventually toured Singapore, Shanghai, Hong Kong, Beijing and Tokyo
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