![](https://s3images.coroflot.com/user_files/individual_files/529033_zelh3rpafcyha9fivv3b5_hav.jpg)
Distinctive Yves Klein Blue wall sets Ford apart from its competitors. Achieved through a combination of photoluminecent paint and blue filtered lighting
![](https://s3images.coroflot.com/user_files/individual_files/529033_wf0t0dkszrpianythcuwkgpql.jpg)
Touch tables supported by wall graphics created unique displays, activities and digital interactives designed to communicate the technological and safety features of the vehicles on show
![](https://s3images.coroflot.com/user_files/individual_files/529033_35qzmpnx9r2zq2kyxrobxhfaj.jpg)
Gamification was key to audience participation and increased both footfall and dwell time on stand
![](https://s3images.coroflot.com/user_files/individual_files/529033_zfojwrobsehb5ow95uv6nfh7v.jpg)
The focal point was the central 'drum' which was the main launch mechanism for the feature vehicles
![](https://s3images.coroflot.com/user_files/individual_files/529033_y36umsztxvcqjqzpk4jcjapzx.jpg)
Acrobats from the Chinese State Circus were hired for the launch sequence, producing complex choreographed aerial manoeuvres that preceded the vehicle being launch
![](https://s3images.coroflot.com/user_files/individual_files/529033_q9ub9f9gorhexcgyydwmnmiln.jpg)
Drive Green touch table with supporting graphics communicating the environmental benefits and fuel efficiency of the drivetrain technology
![](https://s3images.coroflot.com/user_files/individual_files/529033_abymr9onlrucjbakp8flxxwf4.jpg)
Engaging activities such as a scalectrix mini-track race with customised vehicles and branded racetrack was a huge draw for visitors
![](https://s3images.coroflot.com/user_files/individual_files/529033_ikfqtykl_cv8eew5zpibb9xbv.jpg)
Contained within the blue wall, the facilities included office and meeting room environments
![](https://s3images.coroflot.com/user_files/individual_files/529033_slh_qf43wuipg4yeyv_fzvqls.jpg)
Both production and concept vehicles were present at the launch and gave press and consumers alike a preview of Ford's regional program
![](https://s3images.coroflot.com/user_files/individual_files/529033_ozi2asl34qnuvoonkvku0kl2s.jpg)
All aspects of the stand from canopy treatment through to wall and floor colours were designed to reflect the brand, operating as a singular uninterrupted whole
![](https://s3images.coroflot.com/user_files/individual_files/529033_kjwjgvhdf4odiewpjnl9dlpk2.jpg)
The Ford Focus launch vehicle descends on a computerized cable-adjusted launch sequence that was the result of many hours of testing and rehearsal.
![](https://s3images.coroflot.com/user_files/individual_files/original_529033_KGuEN8lvpBZUNq4CmtMmUMgdf.jpg)
For further Project information please downloaded this PDF
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