Rachel Krohn

I design invitations, planners, greeting cards, websites, book covers, posters, and more. I also currently am designing a board game, mobile apps, and improving my social media marketing skills. My designs are focused on branding and identity using high quality typefaces, eye-catching color palettes, and grid-based layouts.

My graphic design internship with the Marquette Board of Light and Power involved working with the historical committee to design promotional materials for the company's 125th anniversary. I designed a built-in display for a timeline of the company's history, which houses antique and vintage photos from throughout the MBLP's history. I spent hours in the attic digging (carefully) through 100+ year old photos and documents to find just the right pieces for my projects. I Researched the company's history through photos, telegrams, record books, etc. Then I selected, scanned, color corrected antique photographs and documents. I designed a calendar, and negotiated with printers through process. I also created a design for a built-in timeline display case for the office lobby.

Working as a graphic designer at Northern Michigan University provided me with irreplaceable experience. I honed my design skills everyday while using Photoshop and Indesign to create posters, newspaper ads, brochures, magazine graphics, and social media graphics. I also gained real-world experience on how to work with professionals of all occupations, while answering phone calls, keeping files and photos organized, and working on event planning. I learned how to use Drupal to update the university's website, as well as how to use Final Cut Pro to edit short videos.

I helped customers find products for their creative projects, but I also felt that I helped to inspire people to go above and beyond what they thought was possible for their ideas. I used my artistic personality to give feedback and advice on projects and supplies based on my own experiences outside of working at Hobby Lobby. I also practiced my people skills, phone skills, math skills (manual cash registers, no scanned bar codes here!)