Rebecca Leckman

Direct MANAGER, MARKETING PRODUCTION

BS with Honors in Visual Communications & Design, Environmental Design Department

View LinkedIn Recommendations

Managed site and production for, leading cross-functional teams and external vendors to implement seasonal marketing strategy and feature functionality. Previously founded and managed the UI Design team for Gap Inc. Direct's Customer Experience Group. Led interface team of three in the design, spec/prototyping, use cases, analysis of navigation systems, new marketing and store functionality, and day-to-day ad-hoc consulting with creative teams on upcoming feature designs. Designed and managed usability testing with an emphasis on qualitative research, candidate recruitment and screening, personas, analysis communicated actionable recommendations and solutions to cross-functional teams and business partners. Owned VOICE program: recruitment and management of regular monthly internal user testing. Worked closely with business partners in production, technical, customer information, marketing, and creative groups to ensure maximum support for customer centric design solutions. Founded and managed the technical design team responsible for all cross-brand front-end web development (html/asp/javascript) for gap inc's e-commerce sites. Sites: Gap Online, GapKids, babyGap, GapMaternity, Banana Republic, Old Navy DNA New Media Group / NetSource Communications, Inc. / Transphere International, Inc. San Francisco, CA