The Jeopardy.com redesign project
Previous versions of the homepage (top left and right images) were cluttered and overwhelming. The new design brought the weekly contestants front and center - something unique to TV show digital site experiences - while still allowing flexibility to flag and feature contestant winning streaks in progress and accommodate featured tournaments and original stories and content now published on the site. The adaptive framework allows users an optimum viewing experience on any device.
"The Host isn't the star of Jeopardy!... the Contestants are." - Alex Trebek. The updated Jeopardy! site took new strides to present and highlight every contestant competing on the show each week, rotating each competitor through the homepage, presenting the day's line up on the main About The Show page, and then delving deeper with the entire week's line up schedule where a champion's progress could be tracked day-to-day as the shows aired. As site viewership tended to go up during air times, the new site strove to provide a handy mobile reference to support each night's game play, not only with the contestant information but also providing fresh editorial stories linked from the match-ups on topics relevant to the categories and clues featured.
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Jeopardy.com

America's Favorite Quiz Show®, Peabody and Emmy award winning Jeopardy!, had been living with an extremely dated web presence for many years that offered standard basic show information and limited unique content (and without the benefit of current SEO best practices!)

After extensive strategic analysis and viewer and stakeholder interviews, new personas were developed and a comprehensive strategy was created to re-envision what the ideal digital eco-system should be for the show in order to reach its audience of super-fans, contestants, casual viewers, and extend to a new generation of watchers.

I owned the UX strategy, architecture, flows, site mapping, and wireframes for the entire site experience. Working on a beloved show that so many people hold dear - and with a genuinely inspiring client team - was a wonderful experience, start to finish.

Jeopardy.com launched in Fall 2015.

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Freelance, Full-time
Rebecca Leckman
Lead User Experience Architect & Strategist Santa Cruz, CA