America's Favorite Quiz Show®, Peabody and Emmy award winning Jeopardy!, had been living with an extremely dated web presence for many years that offered standard basic show information and limited unique content (and without the benefit of current SEO best practices!)
After extensive strategic analysis and viewer and stakeholder interviews, new personas were developed and a comprehensive strategy was created to re-envision what the ideal digital eco-system should be for the show in order to reach its audience of super-fans, contestants, casual viewers, and extend to a new generation of watchers.
I owned the UX strategy, architecture, flows, site mapping, and wireframes for the entire site experience. Working on a beloved show that so many people hold dear - and with a genuinely inspiring client team - was a wonderful experience, start to finish.
Jeopardy.com launched in Fall 2015.
