International Corporate Enterprise Banking Service
The largest bank in South East Asia was invested in improving the banking experience for their enterprise customers; a considerable ask, as their their customer base ranged from mom-and-pop shops through multinational corporations. Their complex original system required customers to attend a couple weeks of training to use, so a priority goal was quickly set to make the entire platform intuitive enough for a new user to access and transact without needing mandatory training.
After securing a new back end, focus turned to improving the user experience by overhauling the architecture and navigation, tuning the taxonomy to support the audience and region, improving inline validation, and simplifying and optimizing the screens required to support each task.
Fall/Winter 2010