Asst. Manager - Marketing Communications, India

Ritika Gupta

Gurgaon, India

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About

Business Savvy and an opportunistic having an expertise in marketing and promotional front.

"Go Ahead & Never Turn back" is the motto which I like to follow. I am keen to accept new challenges and enjoy in finding out some new easy ways for each and every job. I admire of achieving great heights in a very short span of time and working continuously on it. I relish to update my profile each second with my achievements.
Education
- MBA Biotechnology & Marketing
  
  Amity Business School
  
  2007 - 2009
Experience
- Asst. Manager - Marketing Communications
  
  Baxy Group
  
  Jul 2013 - Present (11 years 4 months)
- Manager - Publicity & Marketing Services
  
  SUDHIR GENSETS LIMITED
  
  May 2011 - Present (13 years 6 months)
  
  Releasing Corporate Communications, Working on Branding strategies, Promotional & Designing works, Media Buying. Handling promotional plans for 8 manufacturing plants and 14 Branches spread all over India. Managing all ATL & BTL activities. Looking after Digital advertising and suggesting ways to enhance Brand awareness.
- Project Executive
  
  Inter Ads Exhibitons Pvt. Ltd
  
  Aug 2009 - Apr 2011 (1 year 8 months)
  
  Strategic Consulting, including business plan & sales strategy development.
  Heading Promotional activities
- Research Associate
  
  Management Development Institute, Gurgaon
  
  May 2009 - Jul 2009 (2 months)
  
  • Associated with “ISDRS Research Conference – Book Output (International Sustainable Development)” which is one of the main current issue prevailing throughout the world.
  • Wrote articles for the management journals.
- Management Trainee
  
  Lab India
  
  2009 - 2009
- Free Lancer
  
  Crystal Phosphates Ltd.
  
  Jan 2008 - May 2008 (4 months)
  
  o Associated with the new product launch “TRIBUNE” for throughout northern and southern region.
  o Contributed to brainstorming sessions to develop new watch concepts and products that would appeal to Indian market. Created packaging ideas, displays, and fixtures.
  o Participated in creating new product names, positioning, and pricing, and reviewed target markets to contribute to new product launches.
Skills
- Advertising
- Branding & Corporate Identity
Elsewhere on the Web
- n
- k
On Coroflot

@ritikagupta1, member since 2014
- Following 2

Ritika Gupta

Assistant Professor - Educator, Industrial Design, Myron E. Ullman, Jr. School of Design

Assistant Professor, Graphic Design