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Asst. Manager - Marketing Communications
Baxy Group
Jul 2013 - Present (11 years 1 month)
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Manager - Publicity & Marketing Services
SUDHIR GENSETS LIMITED
May 2011 - Present (13 years 3 months)
Releasing Corporate Communications, Working on Branding strategies, Promotional & Designing works, Media Buying. Handling promotional plans for 8 manufacturing plants and 14 Branches spread all over India. Managing all ATL & BTL activities. Looking after Digital advertising and suggesting ways to enhance Brand awareness.
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Project Executive
Inter Ads Exhibitons Pvt. Ltd
Aug 2009 - Apr 2011 (1 year 8 months)
Strategic Consulting, including business plan & sales strategy development.
Heading Promotional activities
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Research Associate
Management Development Institute, Gurgaon
May 2009 - Jul 2009 (2 months)
• Associated with “ISDRS Research Conference – Book Output (International Sustainable Development)” which is one of the main current issue prevailing throughout the world.
• Wrote articles for the management journals.
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Management Trainee
Lab India
2009 - 2009
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Free Lancer
Crystal Phosphates Ltd.
Jan 2008 - May 2008 (4 months)
o Associated with the new product launch “TRIBUNE” for throughout northern and southern region.
o Contributed to brainstorming sessions to develop new watch concepts and products that would appeal to Indian market. Created packaging ideas, displays, and fixtures.
o Participated in creating new product names, positioning, and pricing, and reviewed target markets to contribute to new product launches.