Layne collaborates with organizations to distill complex stories and images into simplified, robust and hierarchical brand vocabulary and visual assets. Increased efficiency produces "white space" that can help increase visual cohesion, elevate impact, offer new space for expression, and provide crucial margin for responsive adaptation. Richard Layne helps teams transform their businesses to reach higher performance on all communication fronts, and to gain faster, more rewarding returns on their branding, advertising and marketing investments.