De Volksbank adopted the strategy of human centered banking that will benefit the customer, employee, society and profitability all together.
For this I was recruited into the strategy department of the bank as an innovation manager to design new initiatives, propositions and business models that are in line with this new strategy.
For a year I have worked together with local communities and governments to build new propositions and business models that will benefit society while still being profitable.
I started working together with the city of Amsterdam and Behavioral Insights Team to develop the ‘Sparen Loont” approach to help people who were about to get out of problematic debts learn how to save. I created the coaching pack for coaches using multiple behavioral science techniques.
