The array of products that Philips sells is enormous, as well as the diversity in markets and locales in which it sells these products. The digital product catalogue, in the form of the website, is available globally in many different locales. It serves as a portal towards In some places in the world Philips will sell products directly via it’s own webshop, in others only via 3rd party retailers. Some products are available worldwide, whereas others only in certain locales. Some products have limited versions of the same product (for example headphones, 2 colors) while others have a wide array of versions (for example irons where some products have up to 120 versions)
For this complex environment I helped Philips for a year to innovate their product catalogue. Both by designing and developing A/B tests to validate hypotheses around the future presentations as well as prototyping new concepts during design sprints.
