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Art Director – Creative Services
Fort Lauderdale, FL
Apr 2005 - Present (19 years 7 months)
As owner of AADesign, I manage a full service design house that specializes in all aspects of creative and effective brand communication. We diligently work with a variety of clients in South Florida and throughout the Caribbean regions. Either working onsite or offsite, AADesign provides trend-setting visual solutions that endure through time.
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Art Director
George Town, Cayman Islands
Apr 2002 - Apr 2005 (3 years)
Previously known as Pinnacle Publishing & Marketing, the company is a highly regarded agency in the Cayman Islands whose main ambition strives to reach the most desirable markets in the Cayman Islands.
As Pinnacle’s Art Director, I created, designed and produced a wide range of projects. My responsibilities successfully brought Britannia Magazine (prior title) into the new "Grand Cayman Magazine — The Best of the Good Life in the Cayman Islands," which is the agency’s most luxurious publication.
Other projects include ads, collateral pieces, presentations, annual reports, and promotional materials for Pinnacle’s clients. Responsible for carrying these multiple projects from concept to final production, working with various vendors, freelancers, and other outside resources to achieve the highest quality.
As AADesign’s representative, I continue to work with Pinnacle Media in designing and producing high-quality publications and marketing materials for the Caribbean. Current titles include Grand Cayman Magazine, InsideOut Home & Garden Magazine, Key to Cayman Tourist Guide, and development of the new Cayman Health Directory & Magazine (online and print).
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Graphic Designer – DM/Collateral
WestWayne Advertising (now 22squared)
Hollywood, FL
Apr 2001 - Mar 2002 (11 months)
At the time, WestWayne was the largest independent agency in the southeast with offices in Atlanta, Tampa and Miami. My primary duties at WestWayne were designing promotional collateral and direct marketing materials for Celebrity Cruises.
Responsible for creative concepts of DM and collateral projects, creating and follow up on mechanicals, delegating mechanical revisions to Production Artists and working with the Production Managers for final product. Projects that I have worked on include direct mail destination promotions, destination brochures, informational charts for presentations, program logos, loyalty program newsletters and shore excursion collateral.
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Graphic Artist – Publications/Collateral
Miami, FL
Feb 1999 - Apr 2001 (2 years 2 months)
Interval International is known as a quality timeshare exchange company, providing its members access to a worldwide network of top quality resorts.
As a Graphic Artist in the Creative Services department, I worked with the publications team, which produced nine titles. Assignments included designing the destination articles, designing industry charts, magazine production, and designing new templates for quarterly newsletters.
I was also given the opportunity to design different marketing materials such as the award-winning HOA advertorial campaign, HOA collateral, HOA newsletter, posters, small brochures, and signage.