Direct Mail Small Brochures Campaign strategy based on responses. After initial contact, the first item sent out was a direct mail small brochure on the school the prospect was interested in.
Personilzed brochures After another contact from school counselors, the campaign then followed up on the prospect’s interest on an actual degree program with a personalized brochure.
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Kaplan University Contact Strategy Campaign

CAMPAIGN COLLATERAL
Design marketing pieces for direct mail, personalized brochures, and e-brochures specific to a targeted audience.

Richard Aldama
Art Director Fort Lauderdale, FL