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Graphic Designer
Rhonda Castro
Lantana, TX
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About
• Over 15 years in-house and agency graphic design experience on Macintosh computers
• Expertise in standard software including: InDesign, Illustrator, Photoshop, Adobe Acrobat, and MS Office Suite
• Accomplished in art direction, production and copywriting of national print ads, product catalogs, trade show graphics, booth design, brochures, outdoor, newsletters, social media, POP and logos
• Proven efficiency at purchasing, analyzing and managing printing services including press checks
• Effectively able to multitask and project manage campaigns from concept to completion
• Knowledgeable of basic troubleshooting skills for Macintosh computers
• Client interaction and management
• Effective time management skills and ability to meet tight deadlines -
Education
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Bachelor of Arts AdvertisingThe University of North Texas1993 - 1997
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Experience
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Owner/Art DirectorStreamline Design StudioLantana, TXJun 2008 - Present (16 years 6 months)Responsible for concept and art direction of print ads, flyers, posters, direct mail, corporate identity, trade show large format graphics, logos, brochures and social media images/graphics.
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Production ArtistRichardson, TXJan 2019 - Mar 2020 (1 year 2 months)Versioned, edited and created artwork for a national convenience store chain. Various projects included flyers, counter cards, window clings, banners, yard signs, vault clings, aisle violators, register toppers, rail strips, syrup labels, offer price tags, register toppers and floor graphics.
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Sr. Production ArtistDallas, TXJul 2016 - May 2018 (1 year 10 months)Responsible for the creation and production of art requests from Owner/Operators, assigning job tickets, assisting with quarterly artwork and other internal initiatives. Projects include flyers, bounce backs, counter cards, posters, banners, drive thru menu boards, menus, direct mail, newspaper and magazine ads, outdoor, letterhead, business cards, email marketing, web graphics, social media posts and cover pages.
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Graphic DesignerVitamin TDallas, TXOct 2014 - Jul 2016 (1 year 9 months)Contract designer/production artist for various companies such as Brinks, Integer and Dickey’s Barbecue Pit. Responsible for the production of large format graphics for AT&T and DFW Airport, cut sheets, flyers, newspaper ads, outdoor, direct mail, email marketing and posters.
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Contract Art DirectorThe Time GroupJun 2008 - Mar 2014 (5 years 9 months)Conceptualize and initiate design for a variety of marketing materials for multiple clients in the communications industry including newspaper ads, monthly printed and digital newsletters, direct mail, product brochures, POP signage and flyers for special events and social media.
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Lead Production ArtistSWJ Ad AgencyJul 2007 - Apr 2008 (9 months)Team member for Dallas ad agency specializing in retail clients. Role included: Producing and designing print and online advertising for large clients such as Pizza Hut, Inc®. Responsible for art direction on various jobs and ensuring projects were built to mechanical specs. Designed creative mock ups for clients and prepared and uploaded approved files to vendors.
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Graphic ArtistHutton Communications Inc.Jan 2001 - Jul 2007 (6 years 6 months)Responsible for art direction, branding continuity, production and print management of all in-house marketing projects for this international distributor of communication products. Projects included: quarterly 20-page newsletter, web content and HTML e-mail marketing, monthly product bulletins, product catalog management, managing contracts with trade publications, direct mail campaigns, corporate identity brochures, national print ads, trade show graphics, signs and banners. Other tasks included photo shoots, photo retouching and logo creation.
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Production ArtistAssociates Advertising AgencyJul 2000 - Jan 2001 (6 months)Accountable for mechanical production and typesetting of print advertising, collateral, and direct mail for national accounts such as Shell, Texaco, BP and Radio Shack for a national advertising agency. Other duties included preparing jobs for press, making comps and logo creation.
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Marketing CoordinatorPavestone Company Inc.Nov 1999 - Jul 2000 (8 months)Focused on art direction, copywriting, production and print management of newspaper and magazine ads, DIY brochures, catalogs, price sheets, retail POP, trade show posters and other collateral. Scheduled and supervised product photo shoots and helped organize corporate events.
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Merchandising Sales RepresentativeMarketing SpecialistsFeb 1999 - Nov 1999 (9 months)Executed and tracked promotional programs for Qzarka, Oasis and Perier water product lines.
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Marketing SpecialistMajors Scientific Books Inc.Oct 1997 - Feb 1999 (1 year 4 months)Responsible for art direction, copywriting, production and print management of catalogs, POP, brochures, posters and the company newsletter.
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Server/TrainerTony Roma'sMay 1994 - Oct 1997 (3 years 5 months)Greeted and serviced multiple dine-in guest daily. Took accurate food and beverage orders. Trained other individuals for successful employment.
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Contract Graphic ArtistCBI LaboratoriesSep 1997 - Oct 1997 (1 month)Designed cosmetic packaging using Mac OS and software
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InternCaddy Printing and GraphicsMay 1997 - Oct 1997 (5 months)Data entry/production of business cards and a variety of other projects. Learned about the printing process, prepress, and image plating.
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Administrative AssistantJohn Haynsworth PhotographyJun 1993 - Dec 1994 (1 year 6 months)Answered multi-line telephones, greeted retail store guests, processed and recorded film from photographers photo shoots, logged in and out customer photo proof books, balanced daily cash/credit card sheet.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@rhondacastro, member since 2014
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