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Creative Director / Multimedia Developer
Raymon Herndon
Chicago, IL
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About
14+ years experience delivering creative solutions for top global organizations. Proven media development experience driving brand engagement and marketing strategies across television, mobile, web, print and digital platforms. Strong knowledge of the overall design process from concept to production.
Employs an intense, versatile, and detail-oriented work ethic with special emphasis on creative quality, professionalism, innovation, and excellent communication skills. Comfortable within a wide range of roles including presentation, design/production, art direction, and business development. Experience also includes marketing strategy, branding, creative writing, interaction/UI design and A/V production.
6+ years experience managing teams of diverse personalities in deadline-driven environments and leading cross-functional team collaboration. Excellent project management abilities and presentation skills as well as an innovative spirit, resourceful nature and dedication to creative problem solving. -
Education
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BFA Graphic DesignMorgan State University2000 - 2004
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Experience
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Interim Creative DirectorVenta Airwasher USAJul 2015 - Present (9 years 4 months)Temporary head of creative department as company undergoes a massive restructure and expansion into
the American market from Europe. Hired a team of junior designers and marketing experts to launch initial
advertising campaigns and supervised the start of various projects, including a new American website, app,
and online video channel featuring product promotions and blogger reviews. -
Freelance Multimedia Developer & Creative DirectorLegacy CreativeAug 1999 - Present (25 years 3 months)Building relationships with small businesses and personal clientele while continuing development of entrepreneurship and business methodology as it applies to visual communications.
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Assoc Creative DirectorJan 2013 - Jul 2015 (2 years 6 months)Part of creative team leading strategic vision, new business development, and marketing department growth. Leading and managing national cross-platform design and advertising projects, budgets, and department productivity. Creative lead in research, vision, and production for various marketing efforts. General creative direction and implementation of corporate promotions, direct marketing efforts, and client retention efforts.
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Creative Director (contract)Jan 2012 - Jan 2013 (1 year)Lead strategic design efforts for ASUG across web, mobile, print, and social media platforms. Implemented
marketing strategies and developed advertising campaigns. Supervised and directed a small team of designers and developers while participating in the strategic shaping of ASUG’s overall business goals. -
Creative Director (contract)Chicago, ILJan 2011 - Jan 2012 (1 year)Lead all creative development for Bellator Sport Worldwide, producers of ‘Bellator MMA’ - world’s 2nd largest mixed martial arts promotion. Helped shape the Bellator brand from a small sports promotion into a strong nationally and globally recognized brand, directly leading to its acquisition by Viacom. Onsite production manager for weekly live televised events, responsible for set design, staging and photography direction. Responsible for presentation of visual strategy to major television networks, investors and business partners.
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Digital Marketing ManagerJan 2008 - Jan 2011 (3 years)Provided design direction and digital marketing efforts for Zacks’ national presence across web, print and
social media platforms. Managed creative staff and built efficient creative teams across various disciplines.
Provided creative vision for new product concepts, email campaigns, advertising, competitive site analysis,
public relations and marketing initiatives. -
Media Developer (contract)Fidelity TechnologiesJan 2007 - Jan 2008 (1 year)United States Department of Defense contractor; developed and managed multimedia projects used in training
simulators and interactive instructional materials onsite at the Naval Recruit Training Facility. Management of production staff, database management and presentation of program strategies and creative concepts. Directed the technical aspects of web applications, media hosting and user interface development. -
Marketing Coordinator (contract)The Iona GroupJan 2006 - Jan 2007 (1 year)Concept, design and production of various publications, promotional materials and advertisements. Marketing responsibilities included press releases, copyrighting, case studies, creative writing and project management.
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Design EngineerMay 2004 - Jan 2006 (1 year 8 months)Worked on engineering-based design projects for development of interactive instructional materials. Layouts and production work for interactive website development and online applications. Key member of new business development team leading creative vision for new acquisitions and client strategy sessions. Management of cross-platform design and advertising projects, budgets, and department productivity efforts.
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Senior Graphic DesignerSigns By TomorrowAug 2002 - May 2004 (1 year 9 months)Supported production and development initiatives for SBT and other partner sites/affiliates. Provided concept development, design presentation, storyboarding, and production of various graphic elements. Created static/animated images, page/section layouts and Flash media initiatives. Contributed to the development of localized online brand identity.
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Graphic DesignerAug 2000 - May 2002 (1 year 9 months)Worked in campus print office, managing and developing web and graphic design projects from initial concept to completion. Drafted proposals, developed banner ads and microsites. Designed layouts for various publications including magazines and newspapers.
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Affiliations
AIGA
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Skills
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Elsewhere on the Web
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On Coroflot@rherndon, member since 2007
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