Over 16 years of professional experience in print, retail packaging design, branding, corporate identity, marketing and automotive training materials.
- Sharp eye for branding and graphic visualization.
- Rock-solid ability to analyze problems and generate innovative solutions in design.
- Strong color sense with an artistic and conceptual presentation ability.
- Speed and accuracy in completing tasks to meet tight deadlines.
- Extensive knowledge of pre-press production requirements.
- Comprehensive knowledge of photography to aid in the direction of product shots.
- Decisive attention to detail in the areas of typography, creative conception and quality assurance.
- Consistently and effectively deliver multiple on-trend concepts, with
the versatility and sensitivity to make changes that will ultimately satisfy the customer.
Art Director
AIMIA Incorporating Carlson Marketing
2007 – Present (7 years) Troy, MI
Ford Creative Account working primarily on In-dealership Retail Education and Training materials for new Ford vehicle launch programs.
• Collaborate with Creative Directors, Project Managers and Product Specialists to conceptualize, design and produce Product Information Books, Packaging Brochures, Preview Guides, web-based training courses and various other marketing, events and training materials for National Ford Dealerships. Recent successful vehicle launches include the 2015 Ford Mustang, 2015 Ford F-150, 2015 Ford Transit and Transit Connect, 2013 Ford Fusion, as well as numerous print and interactive training surrounding the Electric Vehicle program for consumers and Sales Consultants.
• Art Direct and produce Ford dealership training publications and consumer launch materials from initial concept, through production, proofing, press release and/or publishing for web
• Graphically conceptualize and design presentation materials to aid in the sale of new proposals to Ford clients.
• Aid in the conceptualization, design and development of web-based training courses to further Sales Consultants knowledge and certification of Ford vehicle technologies and advancements in vehicle design.
• Design support in the layout of magazine spreads for the Ford "Frontline" bi-monthly In-dealership magazine
• Manage the production process of the Frontline Online Magazine to evolve the printed magazine into a design format ready for programming that ultimately creates an eye-pleasing, user-friendly online publication
• Attend press-approvals to ensure quality, accuracy and execution of color specifications.