Rebecca Sell (formerly Fox)

Hang Tag Concept Work - Brand Identity exploration examples for a Sears Private Label Apparel brand "Personal Identity". This brand is geared toward young women age 15-30 and was in need of a fresh new look. Conducted Market Research online as well as in-store visits to learn more about new trends in young women's apparel. Original concepts and design layout created in Adobe Illustrator and Photoshop

Denim Hang Tag - Kmart Brand, Route 66 for denim. This is a secondary hang tag to call out the vintage washed look of the jeans. Project direction was that the tag itself needed to have the aged vintage feel, which was captured with the font and crackled background, as well as the faded gradient of color.

Hang Tag Concept Work - Brand Identity exploration for a Sears private label brand of denim for men and women- "Canyon River Blues". This is a recent example of concept work with direction given to have the western feel of original authentic American denim.