Reshma Iyer

- Responsible for content strategy, planning and distribution feeding upper funnel and thought leadership
- Quarterbacked integrated marketing campaigns
- Conducted and developed primary research based reports
- Implemented the first content marketing management platform for the function
- Developed engaging long-form and short-form storytelling break out assets to drive thought leadership content to build the BrightRoll brand and grow revenue
- Partnered with cross functional teams to move prospects from the top of funnel to middle of the sales funnel
- Developed and established a cadence for campaign retrospectives to assess the journey from production to execution
- Owned the corporate website maintaining a bi-weekly backlog cadence. Overhauled the website to rebuild the homepage and second-tier pages including multiple technical and aesthetic upgrades.
- Developed the strategy for a content marketing based program on LinkedIn

• Created messaging frameworks, positioning and theme based storylines for go-to-market launch materials showcasing new product offerings
• Developed technology and product based content across channels for external launch via multiple mediums and sales enablement
• Designed and managed tactics for the marketplace business unit & international markets
• Identified, detailed and produced relevant and timely thought leadership material
• Created, lead and implemented cross-functional campaigns teaming with product management, sales and product marketing

• Influenced and aided development of strategy for key seasonal campaigns fueling visits, conversion and sales
• Responsible for final QA reviews involving a check for flawless tracking and coding accuracy
• Measured and analyzed performance success of long term (category specific) campaigns via Omniture
• Conducted extensive research and provided product development opportunities based on existing site performance metrics, competitive analysis and trending
• Responsible for quarterly hindsights reporting
• Monitored key competitive campaigns on a weekly basis at a strategy, divisional and seasonal level
• Partnered with other departments to ensure Marketing priorities are consistent with the strategic plan

• Developed integrated marketing and communications plans for the fiscal tailored to the industry vertical with a keen focus on budgets and ROI
• Leveraged best practices and new media/online to increase avenues as touchpoints
• Developed strategic b-to-b networking/relationship marketing based programs aimed at reinforcing brand Accenture
• Teamed with sales to provide timely support ensuring success during the RFP process
• Generated and spearheaded themes and content based programs to ascertain Accenture’s strength as a subject matter expert.
• Positioned Accenture as a thought leader amongst industry bodies, media and third party forums
• Created and executed engaging employee facing marketing and brand enhancing programs
• Developed multiple pieces of internal communications aimed at a range of target audiences including leadership

• Enhanced the brand presence and visibility for MSN in India through multi-media campaigns
• Adapted creative routes and best practices from global campaigns for local audiences

• Owned and spearheaded all advertising and promotional activities for key in CPG and Technology (Tata group, ITC group, Microsoft)
• Designed, led and executed go-to-market strategies for vertical and product launches
• Developed and fronted creative briefings and established communication routes
• Handled multiple projects with concurrent deadlines spanning print, TV, radio, outdoor and online
• Managed workflows with creative teams and service providers across independent mediums and integrated campaigns
• Tracked competitor growth & assessed consumer trends