Renzo Arecco

More than 17 years in art direction, advertising and design.

In 1998, I started working in the design industry as a freelancer for local studios and printing companies. At the same time, I joined Mosaica Design Studio as an in-house art director until 2002, when I left the company to focus on my advertising career.

This same year I got my bachelors degree in advertising & design from Florida Atlantic University. In 2003, after collaborating with many agencies such as TagAd & MDG Advertising, I joined Cohen & Company Creative as an art director, where I was responsible for dozens of projects a month including, ad campaigns, branding/logos, high-end brochures, e-blasts, posters and much more.

From 2005 to 2008, I joined Omnicoms Zimmerman Advertising, where I was part of a small team of art directors that supervise the work of 20+ graphic designers and coordinate with sales teams to ensure client satisfaction. Clients included Nissan, Crocs, Six Flags, Fris Vodka, Lennar Homes, Miami Dolphins, Florida Panthers & Florida Marlins among others.

From 2009, I have been a part of the Caldwell Group, a full-service marketing firm with a passion for innovation, a dedication to creative strategy and a desire to bring brands to life. As the Head of the Creative/Design department I oversee all branding, advertising, web, collateral, creative and design for all our clients.

- "Good design is a form of respect"

David Brown, Former president of Art center College of design