Dan Reisman

Part of the Experiential Events team, partnered with creative directors and copywriters to create unique experiences for large and
diverse audiences.
» Created trade-show booth for AFP Banking Conference with fun and unique experience. Collaborated with external parters and
internal team taking this from concepts to execution.
» Developed memorable college football tailgate experience for LSU. Lead from concept through execution.
» Worked with separate team to work on premium packaging for the new airport lounges.
» Designed social media posts promoting ticket giveaway for Taylor Swift | The Eras Tour.

Delivered effective retail solutions for key client, Nestlé Waters across variety of channels including e-Comm, in-store,
and tradeshow.
» Created impactful Amazon.com Brand Store and Enhanced Content pages for brands Splash Blast™, Splash Fizz™, and Splash
NRG™.
» Built brand page for FitOps, Walmart, and Pure Life partnership.
» Developed effective key-visual and web banners for Pure Life® Celebrate Moments campaign at Walmart, utilizing selective
stock photography.
» Brought Bottled Beats video game partnership to life for Splash through campaign creative.

Developed look and feel of supporting collateral to accompany brand refresh, while tackling wide array of hands-on design needs.

Played key role on team to sculpt and evolve brand’s creative and processes to facilitate rapid growth. Collaborated with internal and external partners to complete projects and initiatives. Adapted and excelled in remote work environment and led multiple projects efficiently, with top-notch design.

– Led creation of eye-catching packaging design for multiple product launches by teaming with Brand Managers and leading multidisciplinary designers, photographers, retouchers, prepress agencies, and printers to see vision through completion.

– Elevated packaging across club store portfolio by constructing and implementing improved design system, utilizing pallets and trays for seamless billboarding design.

– Provided growing International team with premium, on-brand, and strategic creative for emerging markets. Fostered innovation by introducing monthly creative review meeting and design workflow process.

– Refreshed brand’s visual presence on Amazon.com by crafting cohesive design system for product and brand pages. Led other designers while collaborating with eComm and Brand Managers to establish strong online footprint.

– Developed impactful designs for tradeshow booths, in-store displays, point of sale (POS) and shopper marketing needs. Engaged with Brand and Customer Marketing Managers in shaping designs to convey brand message.

– Designed unique mailers to create valuable impressions with influencers, buyers, and consumers by highlighting new product launches and marketing initiatives.

– Shaped relationships and processes with printers and agencies to streamline project workflows and eliminate unnecessary costs.

Developed sophisticated and strategic design for point of sale (POS) and marketing material to support packaging refresh.

Created impactful covers, features, and infographics, partnering with creative director. Began as intern and continued as freelance designer.

Supported creative team by editing layouts, designing infographics and icons, silhouette images, and assigning illustrators.