Rita Ashra

• Lead, manage and mentor the UI design team to support new and iterative features from concept through to successful execution and revision in a live product
• Rapidly develop high level and/or detailed, mock-ups, wireframes, flow charts and prototypes to effectively communicate interaction and design ideas
• Lead, Mentor, Manage and guide a team of 15-20 core designers.
• Manage multiple deliverables with minimum guidance and without compromising quality.
• Document design for implementation by artists and/or engineers
• Create final art UI elements based on existing style guide to the expected quality bar
• Provide creative feedback and art directions to designers.

Worked closely with a team of designers and developers.
Reported project developments to upper management and posted them before staff members with delivery
Always worked closely with clients from a project's conception to its completion.
1) (A Anil Dhirubai Ambani Group ) General Manager (Design)
Job Profile: Looking after all creative's for all departments, Creative Direction, Conceptualization, Team Mentoring, Project Reviewing, Client co-ordination. My workplace, Zapak.com is an energetic place to be, youthful and vibrant and its good fun to be in its creative space, because all youth brands want to be linked to it, meaning design wise, we have to be extra innovative to reach out to hyper active gamers. Graphically challenging and creatively satisfying, that sort of sums up my appetite for the day. www.zapak.com Year 2009-2011 Creative inputs for Pepsi-Change the game website, Wap site, and FB site. Creative direction for all of major properties like WGD website and creatives, India Gaming Championship Creatives,
Paddlepop website, PPGL (2010), Mountain Dew, Anupama Chopra website, Garnier kids, ICICI website, BKB website, Axe innovations and website.
www.pepsichangethegame.com
www.vinodchopra.com
www.paddlepop.in

Year 2006-2008 Creative inputs and structuring for the website Zapak.com, formed the entire design team, and supported all departments from activation, sales, marketing, gameplexes.

Designation: Media Manager

Job Profile: Project Management, Creative Direction, Conceptualization, Team Mentoring, Project Reviewing

Project 1 : Department of Personal and Training (Indian Government)

Objectives : To create a CBT based CD Rom E-Learning Courseware for the new employees of Government of India, based on 10 different Topics like Personal Development, Protection and promotion of Human rights, Office Procedures and so on.
Handled the entire production (interfacing with Instructional designers, UI design, illustrations and assets and integration), CD surface and cover design till the finished product including documentation of the project plan with dates. We got a very good feedback from them.

Project 2 : www.learnetindia.com

Objectives : To create a website for Learnet India, updating it with the latest changes within company and projecting them as one of the prominent E-learning companies with higher end skills and capabilities in Mumbai. Highlighting their esteemed clients, showcasing their e-learning projects from K-10 to higher education and corporate training. Conceptualized and executed the whole website.

Designation: Manager: Design & Production

Job Profile: Project Management, Creative Direction, Conceptualization, Team Mentoring, Project Reviewing

Project 1 : www.setindia.com

Objectives : To create a e-community website for Sony Entertainment Television company-India, specially for their viewers, where they can chat, download wallpapers, screensavers,vote and check their favourite serials timings, ratings, actors and send sms greetings. I have been designing their website for the last 4 years.

Project 2 : www.xscad.com

Objectives : To develop a website for XSCAD limited, UK. They provide specialist computer aided design (CAD) services to the building services, architectural, construction and engineering sectors across the UK.
As well as CAD draughting and 3D CAD modelling we also provide a range of other CAD services to support the building sector including CAD software sales, web-based technical support and CAD training.