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Vice President, user experience design
New York, NY
Jul 2022 - Present (2 years 1 month)
Working under the Digital Customer Experience team. Collaborating with research, content and product partners to create best-in-class customer experience in consumer banking.
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UX/Digital Design Lead
New York, NY
Sep 2011 - Present (12 years 11 months)
Started out as freelance digital designer and now brought on board to optimize the Redken Digital experience. Lead, develop, and execute smart, unexpected creative solutions as well as maintain design identity aesthetics per brand. Proactively use design, UX and mockups to communicate new inspiring brand experiences. Exceptionally skilled at image curation, visual storytelling, typography, layout, form and color. Seek ways to enhance e-commerce experience (focusing on mobile and responsive design first)
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Art Director
Secaucus, NJ
Oct 2006 - Apr 2010 (3 years 6 months)
Created brand identity according to brand history and unified all packaging designs for multiple skincare sublines. Art directed all ad campaigns and branded images. Designed all print ads, marketing tools, trade show visuals, in store POS visuals, and store displays. Streamlined the web pages and e-commerce user experiences.