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UX Design Lead at JPMC
Rebecca Lee
New York, NY
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About
Why Lemon? It's because I am bitter on the outside, sour on the inside, but all so good for you.
Born and raised in Taiwan, living in New York for 15 years. Making the world a beautiful place, one design at a time.
I have lead two website redesigns at Redken.com and have strong UX/UI design sensibility. Firm believer of good design depends greatly on its usability and strive to simplify the flow and functionality. -
Education
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M.A Graphic Communication Management & TechnologyNew York University2003 - 2005
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B.A. Communications/English LiteratureSUNY Buffalo2000 - 2003
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Experience
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Vice President, user experience designNew York, NYJul 2022 - Present (2 years 4 months)Working under the Digital Customer Experience team. Collaborating with research, content and product partners to create best-in-class customer experience in consumer banking.
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UX/Digital Design LeadNew York, NYSep 2011 - Present (13 years 2 months)Started out as freelance digital designer and now brought on board to optimize the Redken Digital experience. Lead, develop, and execute smart, unexpected creative solutions as well as maintain design identity aesthetics per brand. Proactively use design, UX and mockups to communicate new inspiring brand experiences. Exceptionally skilled at image curation, visual storytelling, typography, layout, form and color. Seek ways to enhance e-commerce experience (focusing on mobile and responsive design first)
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Art DirectorSecaucus, NJOct 2006 - Apr 2010 (3 years 6 months)Created brand identity according to brand history and unified all packaging designs for multiple skincare sublines. Art directed all ad campaigns and branded images. Designed all print ads, marketing tools, trade show visuals, in store POS visuals, and store displays. Streamlined the web pages and e-commerce user experiences.
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Elsewhere on the Web
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On Coroflot@rebeccal, member since 2011