Rebecca Lee

I've been a part of 2 website re-platforming projects and am a part of updating and optimizing our current site templates and features as well as road mapping for the new site,

Problem Statement: I am a potential Redken customer trying to learn more about the brand and their products, but the site loads slow and i can't see any relevant to me when it does.

Problem Statement: I am a beauty enthusiastic trying to learn more about how to care for my hair, but the information out there are scattered and i would love to browse at my own pace to articles that interests me.

Problem Statement: I am a consumer trying to build a perfect hair regime for my hair type and needs but the offerings are very vast for me to navigate. Solution: Redesigned Redken hair quiz with rich data capture as the brand's main goal. Helped consumer find their perfect hair care and styling routine by answering 6 simple questions. Built out the hair quiz logic with brand marketers so it is agile and easy to update. The quiz saw huge success in reaching the brand's annual name collection KPI in 6 months.

Problem Statement: I am a TikTok user that decided to learn more about a product i saw in a video. I prefer visuals over text and want to learn everything i need to know as well as purchase the product on the spot within seconds of time. Solution: Redesigned page template to add in more room for rich content. Added above the fold carousel to showcase product benefits and efficacy as well as adding video play capabilities. Added in tabs to break up the long page and help consumers jump to the section they are interested in faster.

REDKEN EDUCATION PAGES REDESIGN (2022) Problem Statement: I am a stylist starting out trying to learn more about the education programs Redken offered, but the section is hard to navigate and i cannot find the information i need. Solution: we designed new page templates to help site visitors understand our career path building education structure, find up-skilling classes in the location they preferred faster, as well as adding waitlist and pre-registration functionalities on class detail pages for retargeting.